Best Practices for Sending Cart Abandonment Emails:
Shopping cart abandonment remains a major issue for e-commerce companies. A Barilliance report found that more than 78.65% of online shoppers never log in after adding items to their cart, and the number rises or falls depending on the season, country or industry.
One way to fix abandoned cars is to send emails that were left in the car. However, it’s not enough to just send the email – you need to know how to optimize your email before the trailer goes out to increase your conversions. Check out these ten best practices for sending the most effective abandoned cart emails.
1. Make sure your website is optimized
Consider this a requirement before submitting an abandoned email address. After all, your website should work properly if users are sent to the web store from your email.
If your business is struggling and navigating, you can use a website builder to create an online store in minutes. Few apps are tailored for e-commerce stores (like Volusion), but the more popular alternatives will improve your site’s performance and fit seamlessly into the rest of your online store.
2. Use a bright and attractive object
Your email is the first point of contact for abandoned cart users, so you need to create an effective subject line that catches their attention and makes it clear that they left certain items in their cart. Some of the most proven arguments for abandoned emails include:
• You left something in the car! We can help?
• Forgot your cash register?
• Something went wrong?
3. Remind buyers of items they left behind
We don’t always understand why a customer left items in their shopping cart. Maybe they wanted to think about or finalize the purchase but were turned down at the last minute.
Either way, these customers are reminded of what they left in their cart. Include high-quality product photos in your email. If there are multiple items in the cart, add them all – customers can choose to remove one or two items and buy the rest.
4. Use transaction words to encourage action
The right call to action can motivate buyers to act immediately. Use transactional calls like “Preview now”, “Buy now”, “Preview my cart” and more. Highlight these CTAs with a button in the center of your email address. This is the best practice; must be the main ATA – other ATAs like “upsells” or “Contact” should be more discreet (ie at the bottom of the email, away from the main payment button).
5. Consider sending an exclusive incentive
For many buyers, an exclusive advantage or incentive may be enough to turn the abandoned car into actual purchase. Look at the prices of your products and determine the possible discounts you can offer so users can buy your products right away. You can get even better deals, including free delivery or free discounts on any purchase.
6. Define scarcity and urgency
As with product landing pages, scarcity and urgency tactics in omitted emails can add additional pressure on customers to buy. This tactic works best when the products in the cart are bestsellers, limited editions, or seasonal items. Even a quick note about purchasing the item before it runs out or runs out can encourage users to buy quickly.
7. Add related items
Think of it as a software-as-a-service (SaaS) business: According to the latest statistics, 54% of companies consider selling and selling a priority.
8. Add reviews or testimonials
Including a review or testimonial about your product or service can be the last push a user needs. If you have a core category where products share your brand promise, choose a review that praises the promise. People are more likely to make a purchase if they know others have had a good experience, so make the most of what your satisfied customers are saying.
For e-commerce stores with multiple product categories, such as shoes, bags, and clothing in one store, you can comment on their service. Have customers praised their timely exchange and return policies? Were customers impressed with your promise of next-day delivery?
9. Highlight the key selling points
You can remind shoppers of the strengths of your products by including them in the subject line of the email. This can be a recent rating, but you can also see your overall rating. If possible, you can also mention the best promises of the products themselves, such as “100% Recyclable”, “Lifetime Warranty” or “No hunger”.
If your brand has strengths you don’t want customers to miss, like free delivery or 24/7 customer service, mention it in your email address. While nothing online is currently free, customers can return it to their cart to complete their purchase.
10. Try out different email templates
As marketers, we believe testing should be a priority, especially at brand touchpoints that can drive sales.
Abandoned cart emails can benefit from experimenting with different designs and templates. All of the best practices mentioned above can be used to help you design these experiments, by including or omitting some of these tactics. Here are some ideas for playing around with abandoned cart email designs:
• Look for higher conversions when you include an add-on or add-on section in abandoned cart emails.
• Experience between CTA and copyright. For example, is “Reset my cart” more than “Protect my items” in your CTA?
• Change product layouts. One model may contain large photos of the product and the other model prints it but focuses on the scarcity of copyrights.
• Place the main CTA button above (below the title) or below the cart photos.
Work to unload the trailer from scratch
While the above tips are important in giving you a better trailer email conversion, there is no doubt that your number one priority should be to reduce abandoned trailer rates.
To do this, focus on delivering exceptional end-to-end customer experiences. This includes integrating with tools that help build a beautifully designed eCommerce store, provide effective customer support, and even send professional invoices to customers.
A solid eCommerce strategy focused on low prices, combined with these best practices, will help you grow your sales and business like never before.