Agencies in this pandemic: The 1 Question You Need to Grow

why are agencies struggling to find and retain customers?

This is not due to a lack of perspective. Companies need good marketing, no matter how big they are. And there are many new and growing companies out there.

The lack of clues mainly comes from agencies that treat their clients badly …

You don’t need a large advertising budget or a large internal marketing team.

You just have to ask a simple question.

“Do you need help with that?”

If you are an agency owner, you know that lead generation and customer retention are the most important as well as the most difficult tasks. People stop responding to your cold emails, ads stop attracting traffic, and your funnel starts to seem empty like never before.

With all the budget in the world, you can’t go beyond providing the right help to potential customers at the right time. And if you can answer the question with excellent marketing services, you will find that you have more good clues than you know what to do with it.

Luckily, we’ve put together a checklist so you can be sure you’re not just getting the guide, but getting it back. And it all starts with a good plan.

Make a plan for your table

It is not self-evident or easy to come up with a plan to turn potential customers into customers. It’s hard work. So our first advice is: don’t get discouraged.

During this free training, we show you exactly how to do it

Developing a plan takes one and a half struggles to know where to start.

This process requires a lot of trial and error. For some agencies, the trial and error process can be very expensive or time-consuming. For others, it doesn’t bring immediate results and it discourages them. Either way, they revert to old strategies that may be helpful but inevitably disappear after a while.

We’ve seen hundreds of tables experiment, so we know how the process works, which means we have an excellent place to start: a table funnel.

The agency’s growth funnel is a four-step process that we determine by looking at what many successful agencies do. It’s the fixed formula that has the potential to always work. All you need to do is run it correctly. It goes beyond ad budgets and leads magnets – it provides predictable growth for agencies willing to stick with the plan.

It is easy to implement; there is only one thing you must guarantee: value.

Do you remember that big question? Your goal as an agency is to help your clients at the right time and at the right time. And that means providing value. If you know the ads and know that your customers will be happy with the work you do, this formula is all you need to keep your funnel as full as your bank account.

Let’s divide this formula into three steps…

Step 1: Get tips by paying in advance

The best way to attract potential customers is not through a smart store. It’s to help your hand and then help them. The best way to do this is through valuable content.

It is important to note that this content should be cheap or even free. Your ultimate goal is to make your readers customers, and this will happen immediately if you reward them for meeting you. You want as many people as possible to see your content so that you can reveal the name of your agency. This not only increases your reputation but also gives you more guidance.

This content can come in many different forms: blog posts, webinars, online videos, and everything in between. All that matters is producing content that really benefits people. You need to be able to teach them something new with your content, which will have a huge impact on them to remember you and your agency. Once you do that, you can build credibility with your potential customers in your industry, making it that much easier to summon them to a meeting or join a discovery session.

Implementing your help immediately and at a low cost is the foundation for a better and lasting relationship with the customer, especially since your new customers know for sure that you know what you are talking about.

Step 2: Invite them to a free “discovery session”

If you are interested in what you offer, bring it with you so they can learn more about your products or services. But this is not a strong point; it is a meeting to find out what your real needs are. You can do this organically (interview style), or you may want them to complete a questionnaire. Regardless of the strategy, you just need to know more about what your business is doing and where it wants to go.

Now is the time for you, instead of asking if they need help and saying, “Let’s see how I can help you.” It’s not really about what you have to offer, it’s about what they need from you.

In fact, this meeting is more for you than for your prospect. This meeting can help you learn more about your business and the issues it faces. The goal is to partner with the clients you really like and enable you to do a job that you really enjoy. If you think you and that customer are incompatible, look for other clues.

If you have potential customers at this meeting, it is important to map your journey to customer value – this will form the foundation of the strategic plan you will be implementing. Understanding what your customer wants from your customers and the goals they want to achieve at each stage of the journey can help you to a great extent in determining whether the customer will be a good match. If you can effectively assign your CVJ to your client and are both enthusiastic about the work to be done, you know it will be an excellent solution.

Step 3: Turn your prospect into a short-term paying customer

The next step is simple: place your customers in the book. Once you know who you are and help them build a predictable system that fits your business, you need to make the partnership official.

But you don’t want to make a critical mistake at many agencies. Don’t immediately sign a conditional long-term agreement and pretend the transaction is closed.

Remember, this partnership is about you as much as it is about them. So when you enter into a short-term contract, you don’t feel bound by a new partnership. It also gives you a much more chance to shine.

You help them figure out where to start, agree on what ‘success is, and then discover which statistics illustrate that success.

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