An Insight into the Perks of Online Magazine Advertising

Unless you have a strong aversion to facing reality, you no doubt understand that the human race has become mobile. Smartphones have been used relatively recently and have a huge impact on the consumer. In addition, this increase in the use of mobile phones has led to an increase in the use of digital content.

According to the Magazine Media Facebook 2013/2014, more than 90% of American adults read magazines and an increasing number of them do so on tablets and smartphones. The report also states that one in ten tablet owners read digital magazines every day, and magazine apps typically have the best iPad tables in categories like Lifestyle, Health & Fitness, and News.

Digital magazines offer benefits unmatched by other media channels.

1.Reach readers across regional borders

Digital magazines can reach readers all over the world. It has become a powerful and engaging way to keep the reader interested while staying loyal even if the readers have moved elsewhere. Digital magazines allow publishers to send content to readers regardless of their location.

2. Faster publication and distribution

Digital magazines reach their audiences in a very short time, and online readers often use the issue the same day it is published.

3. Content flexibility

One of the advantages of digital magazines is that they can hold more pages without changing the layout or compressing the text to work in a specific format. In addition, publishers have no additional costs for paper or for printing extra pages in the digital version of a magazine, so no additional costs are passed on to advertisers.

4. Digital magazines don’t kill print editions

Some might say you think digital publishing is a substitute for print, but it isn’t: there is room for print and digital magazines. The MPA Fact Book reports that 87% of those interested in reading magazines on a mobile device still want a print copy. Publishing a magazine does not prevent the reader from also wanting the printed version.

5. a Better understanding of readers

True customer satisfaction usually depends on two-way communication, and digital publishing software allows digital magazines to track reader engagement and identify preferred topics, which in turn can improve future publications. When the content is built around the public interest, they are more engaged and can click more on the ads served by the content.

6. No business is lost for unsold copies

With digital magazines, publishers do not have to worry about the cost and logistics of selling unsold copies. The more money a publisher saves, the more savings are passed on to advertisers.

7. Integrated criteria

Publishers can tell advertisers and management technology exactly how many readers have clicked on the advertising links. Advertisers are not limited to plain text links, but now have access to rich media reports, such as videos and interactive links.

Digital magazines offer brands a better advertising experience because they place the reader in a highly designed editorial context that drives the reader and the intention to buy. Publishers can then use dedicated tracking software that provides insight into how the public engages in editorial and advertising content, allowing advertisers to refine future campaigns for maximum results.

Advantages of digital magazines

Lower cost

A paper magazine must be printed, distributed, and possibly sold on newsstands. Clearly, these three processes come at a price. Unpaid copies of the magazine are a loss to the publisher.

Conversely, digital allows publishers to distribute their magazines online without paying for commercial mediation from suppliers and sellers.

Worldwide distribution

An added benefit is that publishers not only have to pay distributors but can also trust that their magazine will be distributed worldwide.

There are no geographic barriers or state borders online. Anyone in the world can buy any issue of a magazine. This means that the number of copies sold tends to increase, which will generate more revenue for the business.

Virality

Web 2.0 offers new ways to connect with users, businesses, and their audience. The business opportunities are huge and everyone has more or less started exploring social networks to increase their popularity and reach their target audience.

No publisher today can think of success without using social media in their strategy. Websites like Facebook, Twitter, Instagram, and Pinterest are useful for first finding your audience and increasing the participation of your articles.

Interaction

On social media, readers communicate through comments, preferences, and private messages. But they also contact your company.

This is an excellent opportunity to hear feedback from your audience. Did they like your latest issue or article? Do I agree with your point of view? Can you establish a dialogue between your readers?

Answering all of these questions will help you see if the magazine is heading in the right direction. Of course, even selling a print magazine can have the same effect, but you don’t understand why the public likes audiences.

Ads

Having a digital magazine is sure to draw readers to your website. As a result, you may see ads related to your industry or the topics you sell most (own ads).

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