We see ads everywhere, from posters at bus stops or entire pages of newspapers and magazines to subtle ads, such as product placement in movies or TV shows. We are so used to advertising campaigns that we cannot imagine a logo printed on the product or any other design. In fact, everywhere it is advertised that some people think it is as effective as possible, but as it is still an established practice, we have to accept that it will continue to work. Advertising has evolved and needs to be more ingenious. Lately, while everything is going mobile, some apps are being sponsored so they can be downloaded for free. According to a report from the Fetch company, TV ads can influence users to install mobile applications on their devices.
The study looked at how quickly people installed apps after their customers’ TV ads aired and collected the data 5 minutes before the ads started. They found that the number of app installs increased from 56 to 74% when they watched the TV ads, and the difference related to the number of times people saw the ad. The company says people are more likely to install an app while watching TV because we keep mobile devices accessible and can use them with the TV in the background. Some companies also use these devices as a second screen of multimedia content and others suggest downloading an app to the device.
Fetch also noted that the number of programs installed increased 650 percent as the TV commercials ran from midnight to 1 a.m. and in the early evening around 6 p.m. and at 7:00 PM you probably download the advertised app. In addition, TV ads attract more inexperienced users, while paid mobile media channels attract more experienced users. The study was conducted using a tool called FetchMe, which tracks more than 1 billion interactions per month in more than 100 countries. Their samples appear to have been quite large. However, most of the values in the ratio are in the form of a percentage, which may not be very accurate, like giving real numbers, and the percentage for the values increased plus ratio is not specific. therefore, we cannot know if any of them had specific interests in this study.
TV ads increase program installation by 74 percent, the report said
A new report shows that TV commercials are ideal for people downloading mobile apps, as long as they appear at the right time, send the right message, and don’t repeat themselves when people turn on their TVs.
Fetch, the company behind this report discovered the link between ads and app installation and collecting data about when customers watch TV and how it affects how quickly people install apps. (A baseline was established by analyzing the facility five minutes before an ad was broadcast.) The fiduciary similarities did not chart the studies studied.
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