Are best practices useful or lazy?

Accepting best practices seems like a good idea. But here are some things to consider.

A few years ago, a supervisor challenged me about best practices. Although I have not always accepted expert advice as to the gospel, I was a little surprised by my supervisor’s reluctance to accept such instructions. In fact, he thought that even the best practices were lazy.

Best practices are tactics that are generally considered effective based on expert opinion and observation in different situations. There is no point in constantly discovering the wheel and it is recommended that you learn and apply the lessons of others. However, is it always wise? I had to consider the views of my former leader and find factors for good practice.

Trust and see

First, marketers promoting best practices also sell something, from products and services to their personal brand. Therefore, they have an incentive to develop insights into best practices and promote those insights. While this is good in itself, it is important to ask yourself the following questions: What are your reasons? Do substantive allegations and motives obscure your claims? Do they have sufficient and relevant skills or do they have access to the best practices they apply? How does your current education, whether professional or personal, affect your confidence in your field?

A careful examination of the file and its employee is always guaranteed. As the Russian saying goes, “Trust, but watch”.

Different situations

Second, it is important to find a balance between the factors that make situations similar and different. Ideally, data from a variety of sources can support best practice, but even if this condition is met, more is worth considering. How similar are the situations? Are the differences between them significant enough to leave the tactic? This is where Martech’s art and science come into play; it just depends on specific circumstances.

Cost advantage X.

Third, a cost-benefit analysis is certainly justified. Best practices are important because it is simply ineffective to constantly rediscover the wheel because you don’t learn from the successes and failures of others. Fortunately, today’s Martech uses resources to test best practices before they are fully accepted. This is where introduction, concept phases, prototyping, agile methodologies (with short deadlines, including regular delivery, re-evaluation, and iteration), multiple testing, and segmentation can come into play. Hearing aids and other similar instruments.

Fortunately, the modern analysis offers plenty of opportunities to collect quantitative and qualitative results that can help qualified data analysts interpret these tactics. In addition, legal and contracting authorities can help organize periods of experience and best practice strategies incorporated into products and services.

Expectations of the supplier in relation to the customer

Fourth, the statistics and expectations of suppliers and customers are generally inconsistent. An expert promoting best practices is likely to use different criteria than the target audience. For example, many services require customers to post a tracking script on their sites, which can affect page load time.

The seller clearly emphasizes the value it delivers, but the customer doesn’t have to bear the cost of the text to justify the benefits. When something beautiful really shines, it’s the customer who decides whether the best practices, product, or service justify the cost.

Slower innovation

Fifth, exploration, discovery, and testing can rely on best practices. Just because there is consensus on a tactic or solution doesn’t mean it’s the only or best option. It is important that members of the martech community keep trying new things, exploring different options, and testing alternative hypotheses.

Sometimes it takes courage and perhaps conviction, depending on the degree of risk. Fortunately, the above testing and prototyping options can be helpful. This allows you to use proven methods when looking for new ones.

Don’t worry about performance statistics

Sixth, using best practices can help teams relax while monitoring performance. Best practices are rarely suitable for the “set and forget” approach. To apply a tactic effectively, you must commit to establishing and monitoring the correct criteria to ensure that it meets the requirements. It requires you to plan, own, create and evaluate benchmarks. Does the team have the correct information to meet these requirements? More information about practical tips: ‘Trust, but watch’

Best practices are great ways to work effectively while learning from the successes and failures of others. However, reaping the benefits requires more than just implementation.

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