Audit Your Ecommerce Store’s SEO in 2021

How to Audit Your Ecommerce Store’s SEO in 10 Easy Steps

When deciding how to spend your marketing budget, it is very important to understand the SEO status of your website. But professional SEO audits are technical and time-consuming and very expensive up to 40 hours or more. What if you just need a basic understanding of your site’s organic strengths and weaknesses so you can make better decisions about which strategies to follow?

Enter the ‘SEO audit lite’: all the decision-making power of a regular SEO audit without wasting time. This ten-step check will help you get a basic understanding of your website’s usability, content, searchability, and appearance in search results. From there, you can start prioritizing strategies to define your high-priority keywords and rank your website accordingly. Best of all, you can put your website where it needs to be: for buyers who need exactly what you’re selling.

Before it starts…

Make sure that Google Analytics and Search Console are linked to your site and that it is working properly. If you’ve done this before starting an SEO audit, you’re in the right place: these tools provide the best information when there’s enough historical data. Don’t worry if you want to install these tools now; It even helps you take control and is a sensible way to take control of your data in the future.

1. Search for your “driver’s license”

You can consider some critical elements of your “Ticket to Ride” factors – this won’t necessarily increase your SEO, but if you don’t, you will be completely off the map. These are the first things to check in an SEO audit; without them, none of your other SEO efforts will be very successful.

The easiest way to see critical scanning components is to use a tool like Screaming Frog (if your website is smaller, do that with the free version). Use this or your favorite verification tool to see if the following tickets are for sale:

• HTTPS: Google prefers secure HTTPS sites over their HTTP counterparts. Ecommerce sites are very hard to rank if they don’t use HTTPS. It makes perfect sense to think about it; Want to send your credit card information to an unencrypted website? Fortunately, most platforms (including Volusion) make it easy to use HTTPS. Just buy your SSL certificate, open the configuration variables and search for “URL”. Then add an s to your store’s full URL if it’s not already included.

• Scanning and Indexing – Screaming Frog Crawl displays a list of pages that cannot be crawled because they are blocked by a no-index tag. Review the list and make sure every blocked page is the page you really want to hide from search engines. You certainly don’t want to search pages with transactions or confidential information; that’s why many pages are blocked for a reason. But sometimes a rogue bug can add no-index tags to pages you want people to find. Go when you are ready.

• Choose mobile answers: Google is ideal for websites that work and perform well on mobile devices. Do a free trial to see if your website is healthy. If there is an error, the test will tell you how to fix it.

2. Test the speed of your website

Website loading/delivery time is becoming a more important metric that Google uses to determine website usability. Three great places to check your site’s speed are Google’s Speed   Speed   Insights, Pingdom, and GTMetrix. Pingdom and GTMetrix are better tools, but it’s never a bad idea to get your recommendations straight from the source using the Google tool.

For each of the three test platforms above, you’ll be given a score on your computer and mobile phone, as well as site-specific tips for improving your score. You can take the list of recommendations and give it to a developer, or you can make the simpler changes yourself. Image compression, which you can do yourself, often has a huge impact on site speed.

3.Learn more about the keyword landscape

First, use Search Console or a paid SEO tool like Ahrefs to find the keywords that are currently on your site. This is an important way to understand not only how competitive your site is on SERPs, but also how Google ‘understands’ the content of your site. Do not worry about a single keyword here and more about the common “categories” to which the keywords refer. If you do not get a lot of keyword traffic on a specific topic, and this surprises you, keyword optimization will become an important part of your strategy.

To do keyword research and plan your content, links, and social strategies, you need to know what your competitors are doing so that you can compare your strategy with your best competitors. You can evaluate your competitor one by one before starting an audit, or, if necessary, get involved in the audit. Here’s your first example of this need: understanding the keywords your competitor ranks can help you discover weaknesses and opportunities to advance your keyword strategy. We like to use SpyFu for competitive searches, but any paid SEO tool that searches for keywords and content, such as Ahrefs, will work as well.

Now that you know your keywords and see how they match your competition, you can rate the following:

• Is it relevant?

• Are they competitive?

• Do many people search for the keyword?

• Search Google Trends for your keyword: does it increase or does it increase over time?

Your comments here will inform your keyword strategy immediately when it’s time to create one.

4. Evaluate your research

Placing your site on SERPs does not mean that your job is done – you need to get people to click. Search SERPs for factors that affect the appearance of your site:

• Layout Scheme: The layout scheme helps your website to display additional information (reviews, internal website links, and more) directly in SERPs. While there are hundreds of different types of flags you can use, it is not the right idea to concentrate on all of them; Actually, you miss spam. Rather, choose the types of layouts that suit your industry. You can also see the individual Google keywords you are targeting to see if your top SERP competitors are using comments. Then use the same format as the competition.

• Title tags and meta descriptions: It’s important to remember that title tags and meta descriptions are not just about keyword rankings (Google does not even consider meta description keywords as a direct ranking factor). A title tag is an important place for keywords, but it is equally important to make sure you have a title tag that actively reflects the page and grabs the user’s attention. Make sure your meta descriptions do the same and consider adding a call to action with an incentive to your last sentence.

• Look at your participants: do your participants use a programming format? Is it in the answer blocks? Does it display vertical search engines like Google Images, Google Shopping, and Comparison Engines? To what extent do they use SERP attributes, just organic results or ads? Strive to be visible in the same way as your competitors.

When deciding how to spend your marketing budget, it is very important to understand the SEO status of your website. But professional SEO audits are technical and time-consuming and very expensive up to 40 hours or more. What if you just need a basic understanding of your site’s organic strengths and weaknesses so you can make better decisions about which strategies to follow?

Enter the ‘SEO audit lite’: all the decision-making power of a regular SEO audit without wasting time. This ten-step check will help you get a basic understanding of your website’s usability, content, searchability, and appearance in search results. From there, you can start prioritizing strategies to define your high-priority keywords and rank your website accordingly. Best of all, you can put your website where it needs to be: for buyers who need exactly what you’re selling.

Before it starts…

Make sure that Google Analytics and Search Console are linked to your site and that it is working properly. If you’ve done this before starting an SEO audit, you’re in the right place: these tools provide the best information when there’s enough historical data. Don’t worry if you want to install these tools now; It even helps you take control and is a sensible way to take control of your data in the future.

1. Search for your “driver’s license”

You can consider some critical elements of your “Ticket to Ride” factors – this won’t necessarily increase your SEO, but if you don’t, you will be completely off the map. These are the first things to check in an SEO audit; without them, none of your other SEO efforts will be very successful.

The easiest way to see critical scanning components is to use a tool like Screaming Frog (if your website is smaller, do that with the free version). Use this or your favorite verification tool to see if the following tickets are for sale:

• HTTPS: Google prefers secure HTTPS sites over their HTTP counterparts. Ecommerce sites are very hard to rank if they don’t use HTTPS. It makes perfect sense to think about it; Want to send your credit card information to an unencrypted website? Fortunately, most platforms (including Volusion) make it easy to use HTTPS. Just buy your SSL certificate, open the configuration variables and search for “URL”. Then add an s to your store’s full URL if it’s not already included.

• Scanning and Indexing – Screaming Frog Crawl displays a list of pages that cannot be crawled because they are blocked by a no-index tag. Review the list and make sure every blocked page is the page you really want to hide from search engines. You certainly don’t want to search pages with transactions or confidential information; that’s why many pages are blocked for a reason. But sometimes a rogue bug can add no-index tags to pages you want people to find. Go when you are ready.

• Choose mobile answers: Google is ideal for websites that work and perform well on mobile devices. Do a free trial to see if your website is healthy. If there is an error, the test will tell you how to fix it.

2. Test the speed of your website

Website loading/delivery time is becoming a more important metric that Google uses to determine website usability. Three great places to check your site’s speed are Google’s Speed   Speed   Insights, Pingdom, and GTMetrix. Pingdom and GTMetrix are better tools, but it’s never a bad idea to get your recommendations straight from the source using the Google tool.

For each of the three test platforms above, you’ll be given a score on your computer and mobile phone, as well as site-specific tips for improving your score. You can take the list of recommendations and give it to a developer, or you can make the simpler changes yourself. Image compression, which you can do yourself, often has a huge impact on site speed.

3.Learn more about the keyword landscape

First, use Search Console or a paid SEO tool like Ahrefs to find the keywords that are currently on your site. This is an important way to understand not only how competitive your site is on SERPs, but also how Google ‘understands’ the content of your site. Do not worry about a single keyword here and more about the common “categories” to which the keywords refer. If you do not get a lot of keyword traffic on a specific topic, and this surprises you, keyword optimization will become an important part of your strategy.

To do keyword research and plan your content, links, and social strategies, you need to know what your competitors are doing so that you can compare your strategy with your best competitors. You can evaluate your competitor one by one before starting an audit, or, if necessary, get involved in the audit. Here’s your first example of this need: understanding the keywords your competitor ranks can help you discover weaknesses and opportunities to advance your keyword strategy. We like to use SpyFu for competitive searches, but any paid SEO tool that searches for keywords and content, such as Ahrefs, will work as well.

Now that you know your keywords and see how they match your competition, you can rate the following:

• Is it relevant?

• Are they competitive?

• Do many people search for the keyword?

• Search Google Trends for your keyword: does it increase or does it increase over time?

Your comments here will inform your keyword strategy immediately when it’s time to create one.

4. Evaluate your research

Placing your site on SERPs does not mean that your job is done – you need to get people to click. Search SERPs for factors that affect the appearance of your site:

• Layout Scheme: The layout scheme helps your website to display additional information (reviews, internal website links, and more) directly in SERPs. While there are hundreds of different types of flags you can use, it is not the right idea to concentrate on all of them; Actually, you miss spam. Rather, choose the types of layouts that suit your industry. You can also see the individual Google keywords you are targeting to see if your top SERP competitors are using comments. Then use the same format as the competition.

• Title tags and meta descriptions: It’s important to remember that title tags and meta descriptions are not just about keyword rankings (Google does not even consider meta description keywords as a direct ranking factor). A title tag is an important place for keywords, but it is equally important to make sure you have a title tag that actively reflects the page and grabs the user’s attention. Make sure your meta descriptions do the same and consider adding a call to action with an incentive to your last sentence.

• Look at your participants: do your participants use a programming format? Is it in the answer blocks? Does it display vertical search engines like Google Images, Google Shopping, and Comparison Engines? To what extent do they use SERP attributes, just organic results or ads? Strive to be visible in the same way as your competitors.

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