Video stories should be an integral part of any online marketing strategy. By following these three principles, brands can lay the foundation for a strong video campaign.
In an increasingly digital world, video is becoming the new standard for visual narration. This is not surprising, as video is an extremely visual and effective way to communicate with your audience.
In addition to photos, videos also use sound and movement to create an engaging message and become an integral part of any brand’s online marketing strategy. According to Databox, nearly 60% of marketers say video ads are more engaged with the image.
To create customer-friendly online experiences, every business must consider emerging video technologies that reflect the personalized experience, such as 3D and 360-degree video that we highlighted in our most recent article. These engaging tools create strong customer engagement that goes beyond the boundaries of the digital experience.
However, the key to using these tools effectively is to go back to the basics and understand all the basic strategies that can improve a brand’s visual history, reach the right audience, and have a strong ROI.
Share your audience for a personal connection
It’s a shame to make great video content when you’re watching the wrong audience. As with anything, personalized consumer-facing communication will yield the best results. According to the Accenture survey, 83% of consumers want to share their data to create a more personalized experience. Consumers naturally want their favorite brands to really understand this and their preferences.
Because individual video personalities are not always possible, marketers can easily create group leaders one by one who divides customer data into specific categories, be it age, gender, location, or behavior. The opening of a new restaurant in an area of New York could attract consumers to the specific region. A retailer with a new clothing line can target their audience to customers who have already purchased equipment or are looking for camping gear. These grouped segments can also inform the message and storyboard of the video, creating meaningful interactions that will engage consumers.
Use AI to increase efficiency
Managing video assets for each segment and campaign can take hours of work. Offering video content in today’s competitive world requires a smart approach that offers speed and performance. This is where AI strives to increase efficiency and make it easier than ever to create and distribute video at scale.
With AI, teams can dynamically format, crop, and resize video content, cut instantly to ensure the main subject is always in the center of the cut, automatically transcribe audio to produce subtitles, and generate small renderings for viewers to click Try Squeaky. toys. More. This technology can also streamline workflows through automated labeling with AI technology, structured metadata, advanced real-time collaboration, and continuous content editing.
By eliminating the complexities of AI video management, businesses can create and deliver video more efficiently and focus on providing immersive and immersive visual experiences.
Measure video performance with analytics
To determine success, brands need to measure their video campaigns to assess what works and what doesn’t. Each data point helps inform your ongoing creative and marketing strategy to improve your video’s ROI. To start, marketers can evaluate the following key statistics:
1. Who watched the video?
2. How does the placement of the page affect the game?
3. How is performance affected by automated gaming?
4. What cookies are linked to the viewer?
5. Was there a call to action?
6. What part of the video was played or skipped?
7. Has the video been removed?
8. When did the canceled event occur?
Based on the results, brands can easily customize their video content and distribution strategy. Over time, these metrics need to be updated and refined as marketers gain a better experience and understanding of the various components of video stories. With measurable goals, brands can continuously monitor what’s happening with video content and continually improve and optimize these metrics with a comprehensive strategy.
Brands can win with high-quality personalized videos
The power of video-visual narrative cannot be underestimated. As we saw during the pandemic, consumers quickly adapted to all videos, making it the most important medium in a brand’s online marketing strategy for years to come. Now, more than ever, brands need to understand where their audience is and create compelling and engaging videos that resonate.
The implementation of these three main pillars creates a solid foundation for delivering the incredible video stories that consumers want. Once established, marketers can move on to new video trends that take their video content to the next level. Ultimately, the winners are the brands that deliver more personalized, high-quality videos to customers during the buyer’s journey.