Best Practices for Refreshing Your Site Design in 2021

Best Practices for Refreshing Your Site Design:

If you updated your website design a few years ago, you may be surprised at what a difference a design update can make. An updated website design with a better user experience can increase conversions, delight your customers and help you surpass any sales profit. Keep the following best practices in mind when planning a design update for your website.

1. Make sure your website responds

Although all current Volusion themes are fully responsive, make sure they are compatible with Google’s mobile-optimized testing tool if you have recently updated your website. Otherwise, upgrading to a responsive theme is an easy way to make a big difference in traffic, usability, and conversions.

2. Consider moving on to a more topical topic

Even if your current theme responds quickly, trends change quickly and it’s worth considering whether a newer theme is the best way to present your brand. Theme designers keep up with trends so you do not have to, and switching to a new theme can be an easy way to make a big difference on your website.

3. Update main image or slideshow

Speaking of stress-free ways to make a difference, update heroes or edit the homepage, do not change the code below; it’s as easy as choosing the right images. Free photo sites like Unsplash offer excellent alternatives to expensive stock photos, and updating your banner text with new value propositions or offers is a great way to keep your site up to date for your customers. Users can become ‘banner blind’ if they become accustomed to finding the same images over and over, and if you sometimes confuse them, your audience will be interested.

4. Find consistency

Ever wondered how cool a theme can be when it’s full of photos that the designers have chosen, but if it alternates between photos, does it go wrong? The likely culprit is the lack of consistency between the images you choose with each other and/or with your larger design. Pay special attention to your color palette; The brand images you work with will blend in much better with the rest of the design than images with contrasting colors.

5. Assess your resources and resources

Choose fonts that are readable and attractive without distracting? This is a good time to be sure. Find fine or ‘smart’ fonts – written text or new fonts rarely work for anything other than banner or logo text. For headers and especially headers, focus on neatness and readability. Use different font sizes and styles for H1, H2, main text, etc. To establish a clear hierarchy and flow of information.

6. Add Trust Icons

Familiar icons quickly communicate visual cues and benefits, allowing the user to instantly capture key benefits of your brand. Pick four of your best perks: Certified Organic, Money Back Guarantee, Excellent Customer Service, Made in the USA, and so on, and each has a simple icon or image with a short phrase describing the distinction.

Get an extra visual boost by merging the logos of the companies you work with or naming publications on your website. Users will unknowingly associate images of trademarks and publications they trust with their trademark.

7. Keep an eye on your conversions

Even professional designers don’t assume they’ll be playing every time there’s an update going on. Excellent web design doesn’t mean getting it perfect the first time – it’s about constant testing and iteration. Record your conversion rate after major changes and track the conversion rate of individual pages. If some pages are lagging, think critically about why that might be.

Finally

Updating through web design is a great way to keep your website in line with current trends, engage your audience and build trust. If you have a revenue stream or your competitive landscape is under pressure, consider doing a design update today.

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