BrandTotal, the brand marketing analytics company that provides competitive insights to brands and organizations on social media, today released the results of its QSR, consumer electronics, and mobile industry reports, highlighting brands across every category in the digital address space and social field. (SOV) and sharing themes within each sector. Through varying levels of intelligence such as consumer sentiment, attitude, engagement, competitive spend and impressions, obscure versus organic ads, SOVs, topic sharing, and a variety of additional filters, BrandTotal results deliver visibility, contextual intelligence, and brand performance insight in the competitive social scenario.
Screenshots recently released in the industry show the competitive perception of digital advertising, allowing brands to influence their campaign strategies through direct access to competitive advertising and marketing metrics, analytics, and overall trends. A comprehensive 360-degree view of brand analytics, impact, and performance provide the ability to make intelligent marketing decisions based on real-time data and contextual intelligence.
“Brands are using industry screenshots and the BrandTotal platform to equip their media, creative, and consumer IT teams with competitive social intelligence and proprietary brand analytics,” says Noam Harel, Brandtotal’s EVP Marketing. That’s why BrandTotal is the most trusted and strong brand information platform in the industry. You can measure the performance of your creative ads, plan the launch of your next product, optimize your message/market alignment and adjust your digital and social strategy to achieve greater ad ROI and brand impact with consumers, improve ad services and improve interaction with the consumer. competitors. intends.
Recently unveiled industry snapshots show competing perceptions of digital advertising, allowing brands to influence their campaign strategies through direct access to competitive statistics, rankings, and overall trends for competitive advertising and marketing. A comprehensive 360-degree view of brand analytics, impact, and performance provides the ability to make intelligent marketing decisions based on real-time data and contextual intelligence.
“Brands are using industry snapshots and the BrandTotal platform to equip their media, creativity, and consumer perception teams with competitive social intelligence and proprietary brand analytics,” says Noam Harel, Brandtotal’s EVP Marketing. “That’s why BrandTotal is the most trusted and robust brand information platform in the industry. You can measure the performance of your creative ads, plan your next product launch, optimize your message/market pace, and adjust your digital strategy and increase the brand’s impact on consumers. Evaluate ad performance and communicate with competitors in real-time. “
The reports contain data obtained from November 6, 2020, to February 3, 2021. Key information about the reports include:
Wendy is number 1 with 27% of Arby’s digital and social contributions. Instagram is the dominant channel for paid media advertising in the category. The notable exception is McDonald’s, which has posted most of its paid media efforts on YouTube. The most successful social media posts in the QSR space have honored humor and popular culture for building relationships with the brand, in a tone often different from that of the media.
• Dell was the category leader in the space, with 47% SOV across all social channels. The Dell brand-led digital and social SOVs on Facebook and Instagram, while Lenovo had a dominant share on Twitter and YouTube. HP had the strongest presence of overall brands on LinkedIn. Dell and Lenovo have found a niche in the gaming community, with high volumes of paid impressions that speak directly to the public, while HP posts are more targeted at a business audience than most other brands in the category.
• The gaming audience is increasingly attracting attention to consumer electronics, with more and more brands speaking directly to the public. The content that engages players is generally very engaging and responsive.
• Wayfair is the dominant player with nearly half (48%) of the digital SOV. Crate & Barrel, IKEA, and Joybird are almost tied, while West Elm lost 9%. Instagram is the most dominant channel in the mobile space, while YouTube offers a potential white space opportunity. This is because relatively few brands show high-volume ads on their channels. Traditional brands prefer YouTube to brands that prioritize social media.
• Traditional retailers can deal with local brands by overloading consumers with conversion ads. With the advent of D2C and social commerce, more emphasis may be needed on the creative funnel.
“With access to the right data, marketers in any industry can ask for decision-making and spend money on advertising based on short- and long-term analyzes of what works for their competitors,” said Alon Leibovich, Co-Founder, and CEO of BrandTotal. “By extending their knowledge of industry analytics to the narrow lens of their one-dimensional data, marketers can expand their ability to retain and attract new customers and create meaningful ads and messages for consumers who will appreciate it.