Communication Culture in the Workplace

Why and How to Build a Great Communication Culture in the Workplace:

The communication culture in the workplace has a significant impact on the experience, motivation, involvement, and overall success of employees.

Organizations with a culture of open, honest, and transparent communication benefit from happy and satisfied employees.

However, with the proliferation of remote and dispersed workplaces, many organizations struggle to build and manage a culture of communication that keeps employees connected, engaged, and inspired at all times.

Defined communication culture

A workplace communication culture can be defined as a way for your organization to communicate with people, share information, start conversations, and share employees.

The communication culture also determines how employees communicate with each other and how managers communicate with their teams.

Therefore, the communication culture is shaped by the communication that takes place at all organizational levels and by the different communication departments, including:

• Corporate and corporate communication

• Internal communication

• External communication

• Leadership communication

• Management communication

• Crisis communication

• Communication change and

• Other

The role of communication in promoting a positive work culture and business success

The role of communication culture in the workplace has a significant impact on some of the key businesses and people-related KPIs. Organizations with a positive communication culture have shown a strong competitive advantage and are more efficient at building resilience and continuity.

Since employee-centered organizations are well aware of the benefits of open communication culture, it is not surprising that many organizations are reconsidering their internal communication strategies and efforts.

Let us now look at the impact of employee communication on creating a positive culture and success in the workplace.


According to the survey, 74% of employees think they miss corporate news. When this happens, employees not only become less productive, they do not even feel part of their organization. As a result, these employees often have little work experience.

By keeping employees informed of important company updates and in constant contact with their peers and managers, it is much easier to inspire them to become the best version of themselves.

Employee Involvement and Productivity

The communication culture of an organization has a major impact on employee engagement and productivity in the workplace. Furthermore, 85% of employees report that they feel more motivated if the management regularly brings news about the company (Trade Press Services).

Thus, if organizations ensure that their employees are always connected, they see an increase in employee productivity by 20 to 25 percent.

keep the job

Workplace communication has a significant impact on employee retention, and organizations that invest in their communication culture experience lower turnover. In addition, companies with effective communication have a greater chance of a lower turnover (Clear Company).

On the other hand, 47% of people who are actively looking for a new job find that the main reason for this is corporate culture.

Workplace alignment

Adapting employees to the overall business strategy is critical to the success of the organization and the communication culture plays an important role in this. However, only 23 percent of managers say that their business is excellent at aligning employees’ goals with business objectives.

Furthermore, only 40% of professionals believe that employees understand the contribution they make to their strategy ‘well’ or ‘very well.

When employees share a common goal and values, they are more likely to remain loyal to their employers and show much greater commitment.

Commercial Ambassador

Organizations with a positive communication culture tend to encourage and empower their employees to become brand advocates. They know how to communicate the benefits of advocacy to improve employees’ personal branding and help their organizations achieve better business results.

Because employee advocacy can have a significant impact on an organization’s sales, marketing, and human resources, it’s no surprise that every company is committed to turning employees into brand ambassadors.

Collaboration in the workplace

Good communication cultures are cultures that encourage and support easy collaboration between different teams and departments.

While departmental collaboration has become a must in business, 39% of employees believe that people in their organization don’t work together enough (Queens University). And 86% of employees and managers cite a lack of collaboration or ineffective communication due to interruptions in the workplace (Salesforce).

Security and Compliance

Open and transparent communication also increases job security. However, many employees are still not encouraged enough to share their managers’ safety concerns. Many of them also don’t have an easy way to keep in touch with their drivers and safety representatives.

Employers must encourage their employees to always share their safety concerns through a culture of open communication.

management change

Change initiatives such as digital transformation are much easier in organizations that support continuous communication in the workplace. Furthermore, organizations with effective communication and change programs have the potential to outperform their peers by 3.5 times.

In addition to the fact that internal communicators, managers, and leaders must all have excellent communication skills, there are some standard rules that employers must pay attention to.

With the rise of telecommuting and the spread of workplaces, the importance of these rules is more important than ever.

1. Disable one-way communication

Gone are the days when employers sent out company-wide newsletters! This one-way communication does not allow employees to share their voices and voice their concerns.

This prevents them from participating in companies and makes them feel more engaged. On the other hand, employees who listen to your voice are 4.6 times more likely to do their best. (Forbes)

2. Avoid information overload and make communication more relevant

While regular business communication is important to employees, too much irrelevant information can be a big productivity issue. Even so, many employees continue to receive information that is not relevant to them.

Did you know that 62% of employee emails are unimportant and only 13% use the intranet on a daily basis? This is due to the lack of personalization and localization of the content.

Keep in mind that you only need a few email addresses to ignore employees. As a result, companies need to do much better to make communications more personal and relevant to their employees.

3. Manage communication in the vineyard

According to the American Management Association, 70% of all communication within the organization goes through the vine. You will also find more reliable employees.

Therefore, communication in the vineyard is impossible to stop or prevent. This happens in all workplaces. However, companies with a positive communication culture are much better at controlling the effect of the vine and mitigating the effects of rumors and gossip at work.

4. Engage the leadership

Leadership communication is one of the most important building blocks of the overall communication culture. However, only 13% of employees fully agree that their leaders communicate effectively with the organization. (Gallup) and 91% of employees believe their managers lack communication skills.

5. Balance between business and convenience

The tone of voice in building a positive communication culture is essential. However, finding the right balance between the corporate voice and the casual voice can be difficult. The most important things to remember are to set the tone for your organization:

• Communicate with consistency and credibility

• Understand the difference between your company’s brand and your employees’ voices

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