Communication: The Importance of its in 2021

The Importance of Communication in the Workplace ( How to Do It Right):

The importance of workplace communication is unavoidable. Furthermore, improving communication in the workplace by 2020 has become a priority for companies and this trend continues to grow.

In this blog, we discuss the main reasons why good communication at work determines the success of employees and organizations.

The growing importance of communication in the workplace

Today, communication professionals are one of the most important strategic business partners within organizations. Its role has been expanded to include employee engagement, motivation, and productivity.

With the rise of telecommuting and distributed workplaces, many organizations are looking for a complete overhaul of their communication efforts.

As awareness of the importance of a workplace communication culture grows, so does employers’ willingness to improve communication and collaboration within their organization.

Let’s first take a look before investigating why workplace communication is important.

Reasons why workplace communication is important

Good workplace communication has many benefits. More specifically, it allows organizations to become more mobile and achieve better workplace alignment. It also improves some of the key KPIs related to employee talent retention, engagement, motivation, and attractiveness.

Good communication with employees also helps organizations improve their crisis and change management initiatives and reduce workplace injuries. Furthermore, a good communication strategy can also make an important contribution to stimulating innovation in the workplace.

Let’s now take a closer look at how organizations can benefit from investments in creating and managing better internal communications.

1. Achieve organizational alignment

According to Deloitte, only 23% of managers say their business is excellent if they meet the employees’ goals.

The biggest culprit for such a low number is poor communication. Sharing employees with core values, purpose, mission, and vision is one of the most important functions of leaders, managers, and internal communication departments.

2. Increase employee engagement and productivity

Employees are most motivated when their leaders keep them informed and regularly share important company updates.

Furthermore, organizations in which employees are constantly involved are more productive. According to McKinsey, member organizations’ productivity improves by up to 25%.

3. Reduce employee turnover

If employees are reckless and are encouraged to give bottom-up feedback, they spend more time with their employer. In addition, Clear Company has demonstrated that companies with effective communication are more likely to experience lower employee turnover.

4. Let your best employees succeed

Shocking data from the State of Deskless Workforce shows that 40% of all unemployed workers “feel unloved” by their employers.

These feelings have a big impact on employee motivation and overall engagement. While it’s not that easy to keep employees working, luckily, there are new technologies in the workplace that allow organizations to reach every employee with the right message at the right time.

5. Improve crisis management and workplace safety

Some of the biggest benefits of good workplace communication are easier crisis management and increased safety in the workplace.

Organizations with employees working in hazardous or hazardous environments must be aware of the benefits of regular and consistent communication in the workplace.

6. Optimize change management initiatives

Lack of effective communication in the workplace is one of the most common reasons change initiatives fail. Since most employees do not want to step outside their comfort zone, it is the job of employers to effectively convey the messages:

• Why is the change happening?

• What does the change mean?

• What are the benefits of the change?

• What consequences will the change have for employees?

7. Make remote work more efficient

Teleworking makes communication between employees and between employees and managers more difficult. However, remote working is here and here to stay. This new trend is sure to become the new norm in business.

However, according to Buffer, 20% of employees say communication and collaboration are their biggest challenges when it comes to teleworking.

Good communication in the workplace can therefore have a very positive effect on improving teleworking.

8. Improve interdepartmental cooperation

Currently, several departments of organizations cannot work in silos. It takes a lot of collaboration for the teams to get good results.

However, collaboration across departments is less effective in organizations that don’t support transparent, honest, and open communication in the workplace.

9. Promote innovation and knowledge sharing

When there is good communication between departments, knowledge workers can better share their experiences with others in the organization. This effect on knowledge sharing is extremely important today because many organizations have large skills gaps among their employees.

Additionally, organizations where the flow of information is fluid and teams collaborate easily enjoy greater innovation in the workplace.

10. Ask employees to tag ambassadors

Last but not least, good workplace communication is important because it encourages employees to become brand advocates.

One of the most important prerequisites for a successful brand ambassador program is effective communication within the organization. In other words, through effective communication and using the right technology, employers can empower employees to amplify corporate messages.

Ways to improve workplace communication

As you saw earlier in this blog, the impact of workplace communications on overall business success is significant. Organizations that invest in corporate communications initiatives are more successful in inspiring and motivating their employees to work towards the same business goals and objectives.

While not easily accessible, there are some rules and good practices that every employer should follow. Let’s take a look at them.

Constantly promote the culture of public communication

Corporate communication should always be an important part of your corporate culture. To foster a positive corporate culture and healthy communication in the workplace, employers must constantly remind their employees of the importance of sincere and honest communication.

Here, professional communication professionals need to collaborate with leaders and managers. They should all be on the same page when it comes to the importance of workplace communication.

Translate »