Could Amazon lose Gen Z?

And what does Twitter have to do to make its market look like this?

Marketing, what does Twitter have to do to be appreciated?

Of course, people are constantly downloading Facebook for very good reasons. But Facebook continues to thrive, and while Apple wants to protect users’ privacy, it has easily avoided criticism, regulatory attacks, and ad boycotts.

However, Twitter always seems to give the impression that you like it. Yes, ad revenue is on the rise, but there’s no reason to believe it will ever increase, in part because user growth has stabilized in recent years. Yes, it is growing a bit each quarter, but there is a feeling that about 300 million monthly active users will have the audience that they will have indefinitely. And investors seem to share this view.

Twitter is part of most marketing strategies, but it doesn’t seem to be the most important part. How many brands are they going to lose?

Facebook’s earnings have nearly doubled: Twitter has hit its target, but its shares have fallen

In last week’s earnings reports, Facebook almost doubled its revenue year over year. Twitter’s revenue was up 28%, but it fell short of the user’s monthly forecast and released a second-quarter revenue forecast that fell short of market expectations. Shares of Twitter fell following the earnings announcement and closed around 17% on Friday.

According to the CFO’s financial forecast, the increase in ad prices is mainly driven by an increase in ad prices – an increase of 30% in the annual average price per ad and an increase of 12%. “

Because we care. It was a good earnings report for Facebook, but until we know what impact Apple’s App Tracking Transparency Initiative will have on inventory value, it’s hard to extrapolate much from the first-quarter results.

Twitter, in turn, remains a major social media channel and higher ad revenue is welcome, but it still seems to be at the forefront as a company. Maybe he’s looking for his Instagram (Vine wasn’t like that).

Credit card ads are age-oriented and violate Facebook’s anti-discrimination policy

Financial firms have managed to exclude users under a certain age from their target audience, according to a new report from The Markup. “The label found examples of four different companies targeting financial services ads to age-restricted groups, which is a violation of Facebook’s anti-discrimination policies and, in some cases, a violation of federal or state civil rights law,” he said. Alfred.

Aspiration’s zero credit card can ban users under the age of 25. Another service called Hometap, which offers money in exchange for their shares, has managed to exclude all Facebook users under 35 from their campaigns. It’s unclear how the ads got around Facebook’s anti-discrimination filters.

It is not the first time that an advertising product eliminates discrimination. In February, employers, landlords, and creditors were able to prevent their Google ads from being shown to people of “unknown origin,” enabling discrimination against non-binary people.

Because we care. Targeting is essential to ensure that your ads reach the right audience, but it is also essential that your ads don’t exclude illegal groups. Most advertising tools have protocols to prevent this, but advertisers in such industries as finance, housing, and employment need to be very careful and look at any segmentation before starting.

Can Amazon buyers be disconnected?

40% of US consumers want to cut back on their Amazon purchases and 30% feel guilty after shopping at Amazon. These results come from a survey of more than 2,000 North American consumers conducted by Advanis for Sitecore. Almost half of the respondents belong to the age group of 18 to 24 years.

Age is relevant here, because the younger the interviewee is, the more likely he is to feel guilty. Baby boomers loved to shop at the online shopping giant

Quote of the day

“I am deeply saddened by the current situation in India. I am grateful that the United States government is committed to helping. Microsoft will continue to use its voice, resources, and technology to support emergency response and support the purchase of critical oxygen concentration devices. Satya Nadella, CEO, Microsoft

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