Have you ever seen someone take on an online challenge and use their marketing brain to realize that they are strategically expanding their audience and acquiring customers?
It happened to us a few months ago and we took up our challenge to see what happens. Let’s assume that everything went very well. Our challenge resulted in an eight-digit bill and we realized we had to use that too.
Online challenges work because they are related to the existence of digital marketing.
Digital marketing helps you win new customers, build lists and position your brand. It also helps your customers’ avatars consume your content and get real results (even before you rent or buy products!). We love digital marketing because it attracts a lot of committed and super loyal customers who are always buying from you.
And online challenges are a great addition to the world of digital marketing.
Online Challenges allow you to achieve all of these marketing goals at once. But only if the challenge is well designed and executed.
Why are the challenges so effective?
Last year, Pedro decided to offer his $ 3,000 challenge for free. He realized that he was providing the data for free while helping his competitors with free content. It was a win-win situation, where everyone could come out of the challenge with something they’d never had before.
With 19,000 attendees, he was able to collect data telling him what he needed to know about his audience and how to use it in the future to create challenges, presentations, and campaigns. “With the information, I make $ 111,855 in gross sales.”
It is sometimes difficult to make money upfront, but as Pedro discovered, it can sometimes be used as an investment opportunity. He dedicated his time to the free challenge and in return got to know his client’s avatar better than before.
Pedro’s advice for offering free challenges is to sell a few to attendees and then use some of the money in paid ads for future challenges. Using this model, Pedro managed to win $ 2 million in his latest challenge.
The 7 Essential Design Choices
Every challenge starts with these 7 decisions. Each decision really builds your challenge and the moment you answer the last question, you just have to implement it. Let’s start with the first question: why are you facing this challenge?
# 1: Why do you have this challenge?
There can be different incentives to take up a challenge. As we said earlier, it can be difficult for Pedro to collect data on his audience alone. Using the data, he was able to come up with another challenge that yielded a recipe of 6 recipes. However, Pedro’s also launched challenges and helped companies with their monetization challenges.
There is no right or wrong answer when it comes to why you accept the challenge. It’s about what makes the most sense for your business goals right now. Adapt your challenge to your goals and use it to improve your performance.
Here are some reasons why you may face a challenge:
• Learn more about your market with research and data
• Collect social proof that services/products are provided
• Provide testimonials from happy challenge participants
• Earn money with your high ticket offer
Once you understand why you are leading your challenge, the next step is to understand what you will be selling.
# 2: What are you selling thanks to the challenge?
Even if you only collect data for this challenge, you can still send your participants to your expensive offer (or entry point offer) through a series of emails. The key to selling your challenge is to have ONLY ONE offer. Just like in a store, you don’t want to confuse your audience.
As Pedro says, the goal is to create an offer that will make your competitors win so they feel like they can’t miss this opportunity.
Depending on how much this offer costs, you can offer it in several ways:
• Use a sales page if your bid is $ 2,995 or less
• If your offer is higher than $ 3,000, you must submit a request that will take place after a sales call
From Pedro’s experience, he found that $ 995 appears to be a high price for businesses (but this can vary by niche). Now that you know why you accept your challenge and what it has to offer, it’s time to develop your big idea.
# 3: What’s the big idea?
Ryan Deiss, CEO of DigitalMarketer, talks a lot about good ideas. Good ideas create movement, and movement is exactly what you want your business to be known for. That’s when you built such a deep connection with your audience that their identity was linked to your business.
The key to creating your big idea is to understand what problem you are solving. You made your big promise based on the problem. What happens after someone accepts your challenge?
Here are Pedro’s great tips:
• Make it beautiful and something they want
• Tackle the biggest problem or obstacle your customers think they have
• The goal must be reliable
• Look for a measurable result
Good ideas help to cover up. They show your audience how much you know them and what they need right now. That’s when we can open the Customer Avatar worksheet.
# 4: Who’s the Challenge for?
If you want to determine what your challenge is, we have the perfect resource for you. The Customer Avatar Worksheet is a registration method for DigitalMarketer to learn all the correct information about their customer’s avatar. Use the customer avatar worksheet for your posts as you build your challenge and find out what pain points you can solve for your participants.
# 5: How long do you have to be challenged to keep the promise?
Pedro suggests taking on a challenge for 5-90 days. What you are looking for is the amount of time it will take your participants to achieve the promised result you have promised. That’s why you want your lens to be reliable. If you tell your audience it’s hard to believe building an 8-digit business in five days.
But if you tell your audience, you can get a lower CPA on Facebook in 90 days – it’s reliable. Remember how long your client’s avatar wants to participate in a challenge.
# 6: Is your challenge free or paid?
As Pedro’s experience with challenges taught him, “There are pros and cons to free and paid challenges.” Both work well and everything goes back to the original purpose of your challenge. Why can you do that?
I like Pedro, you want to collect data about your audience, you can organize a free challenge to get as many participants as possible. The more participants, the more data you can get.
If you want to use the monetization challenge with your most recent service offering, the challenge as a starting point can help increase attendee conversion.
# 7: What’s the challenge called?
Finally, it is time to identify your challenge. As much as you’d like to be super creative with the name of the challenge, the reality is that you’re also sticking to what’s obvious to the smart market. Fortunately, Pedro has some suggestions for nomenclature and slogans.