Digital Marketer Editorial Process:
We’ve talked a lot about the editorial process for content marketing but what is Digital Marketer here, especially how to document your posts on an editorial calendar. But we wanted to analyze how it works in practice. After all, we want to learn proven tactics and focus on the proven part.
And since we recently smoothed out a snappy new editing process, I thought now was the perfect time to guide you, show you examples, and hope you take your editorial calendar to the next level.
But first I want to talk about why it’s important.
Why an editorial calendar
This is NOT the first time DM has discussed the benefits of an editorial calendar. And personally, I am a huge fan. And creating an editorial calendar doesn’t have to be complicated or difficult. But it is important.
In fact, keeping a well-organized editorial calendar can make or break your content process, especially if you’re a larger team (or a one-man team), and even more so if you want to link strategies, such as a strategy. of trusses. comply.
See, the trick is to keep an eye out. The purpose of an editorial calendar is to keep track of the things that are important to your business.
By documenting important information about your blog posts or content, you can:
1. Find and fill in the gaps in the topic
2. Find out which keywords you have targeted in the past
3. Go to older messages easily
4. Find old messages that can be successfully updated
5. Keep track of the correlations between changes in traffic and what you’ve posted
Plan days, weeks, and even months in advance
7. Easily find posts for internal links
How we feel
But before I get into that, let me talk briefly about other things we’ve tried in the past and why they haven’t worked. This way you learn from your mistakes instead of having to make them yourself.
Now I have nothing more on Monday. It can be a very effective and simplified project management system. But when we tried to integrate our editorial process on Monday, it didn’t work.
Part of the problem was human (isn’t that always the case?). Our team was very busy making changes, and since not all members of the content team used the program on a regular basis, we struggled to keep it up to date.
We also tried to do something wrong on Monday: long-term documentation. Trying to scroll through hundreds of ideas and then hundreds of already published posts were confusing and confusing. It just didn’t go with us the way we wanted.
So if you are looking for a software solution, you need to find a program that will get your whole team excited and use it consistently.
2. Only use the Google spreadsheet
Do you remember the Ed Calendar magazine I showed you earlier? Yes, there was a time, a long time, that’s all we had. And that was very good, precisely because Monday was not great: the long-term documentation.
But it was nearly impossible to organize the actual content creation process on a 1000-line Google spreadsheet. And if we hadn’t had other solutions, we simply wouldn’t have documented the creation process.
The person who worked and the status of a particular job remained in my mind. And if you’ve ever been in my head, this can be a confusing and chaotic place. So I would lose or forget about more than just control when a post is being edited.
It was clearly unsustainable.
Earlier this year, one of the members of the content team found this post, which talks about using Trello, a task management software, for an editorial calendar. Many of us use Trello on our personal to-do lists, but once we see the workflow features we know we should give it a try.
Free versus paid organization
Content marketing is something that every brand can and must do well. But I know it can be difficult for a lot of companies to invest a lot of money in something that’s more of a long game when it comes to ROI.
To keep your subscriber limit low, here are some ways to get the same results without spending a lot of money (or money in this case).
While we use paid launchers like the Slack calendar, custom fields, and event notifications, none of this is necessary for a functional Trello editorial calendar.
Rather than using custom fields to tag keywords and authors, etc., enter all the information in the description field of a postcard.
Instead of starting the calendar, use an old whiteboard to publish it when you publish it or add it to the Google Sheets file first if you prefer digital documentation.
No matter your budget and whatever you are, maintaining your editorial process and documenting information about your content can help you create better content faster. So go there and set up your editorial process so you can fly even further in your content marketing efforts.