Top 5 Ways to Measure Your Digital Marketing ROI:
Digital marketing is one of the fastest-growing areas of online marketing. It encompasses a wide range of activities conducted by companies around the world to increase brand awareness, create new consumer awareness and increase sales. The term digital marketing can have several interpretations. it can be divided into two broad categories: Internet and offline marketing.
This is probably the most used marketing strategy today. Digital marketing is the part of online marketing that uses the internet and digital internet technologies such as computers, mobile phones, and other portable media and platforms to market products and services to the general public. Some popular examples include pay-per-click advertising, content marketing, online promotion, and social media marketing. Offline marketing can be defined as brochure printing, direct mail, yellow page advertising, radio and television advertising, and other printing activities.
Businesses can choose from a wide variety of offline digital marketing plans, including pay per click, cost per mile, and contextual advertising.
Internet Marketing: is also known as Internet marketing or e-marketing.
This form of marketing involves the online promotion of services and products through search marketing (SEM). SEM includes paid search engine optimization, image ads, social media ads, video ads, and paid search. Companies using Internet marketing campaigns can use any of the following techniques to increase website traffic: controversial advertising presentations, affiliate marketing programs, viral marketing campaigns, blogs, press releases, and email marketing campaigns. Other methods used are PPC, banner, text and image ads, video, and pay-per-click ads.
Social Media Marketing: Digital marketing also involves various activities related to social media platforms such as Facebook, Twitter, YouTube, etc. It involves building and maintaining relationships through these digital channels to increase website traffic. Social media platforms are very popular all over the world and users spend more time on these channels than other traditional media. Other social media platforms include RSS feeds, podcasts, video marketing, podcasts, and video conferencing.
The growing importance of mobile devices in the global population has led companies to adopt strategies related to this channel to increase brand visibility and get ads on the platform.
Sales Marketing and B2B Services: Companies that provide sales and consulting services are in a unique position to use effective digital marketing strategies to reach their customers.
These services include sales forecasting, market analysis, demand forecasting, market trend analysis, and competition analysis. The digital marketing strategies adopted by companies provide an overview of the existing customer base, target customers, market mix, competition, and market opportunities. These strategies can also be used for inbound marketing and brand recognition. B2B sales and service providers can effectively use the web, email, and social media platforms for inbound marketing, customer relationship management, lead generation, and telemarketing.
Digital marketing agencies are constantly on the lookout for talented and experienced professionals with excellent knowledge of the latest digital trends. These experts help create new digital marketing campaigns that offer a high return on investment. These companies provide the tools, software, and comprehensive reports needed to make digital marketing campaigns profitable. Companies looking for digital marketing experts should turn to digital markets boutiques for assistance with digital marketing campaigns.