How to Develop Your Ecommerce Marketing Strategy:
As the holiday season begins, we look forward to a successful year in eCommerce and the best way to do that is to start the new year with a strong marketing strategy. Whether it’s long and complicated or short and simple, a well-executed marketing strategy can help you plan ahead, analyze results, and make the necessary changes.
Pay particular attention to the following when developing your new eCommerce marketing strategy to ensure your planning is successful:
The first step is to think in advance about where you want to plan your marketing. Does it make sense for your company to tackle the quarterly strategy or do you want to prepare a comprehensive annual plan?
If you are unsure, you can always make a less detailed plan for the whole year and then look at the details by period. Either way, you may want to leave room to make any necessary changes. Every year there are unpredictable factors, so it gives you some flexibility.
So keep your budget in mind. Do you agree to spend $ 5,000, $ 10,000, or $ 100,000 per month on ad dollars or do you want to save money and opt for more organic channels like SEO and social media?
If you allocate an annual advertising budget, you may want to invest more in advertising based on the odds, holidays, and seasonality of your products. For example, if you sell swimming pool accessories, your advertising costs could increase as summer approaches. If you tend to sell during the holiday season, keep larger budgets for Memorial Day, Labor Day, Black Friday, and so on. Look.
When determining your budget, consider which channels you want to invest in and how much time you want to spend on each channel. Which platforms and channels are most important to your audience and best for your performance? What do you want to experience in the new year? Find a healthy mix of what has worked for you in the past and the new marketing initiatives you want to test.
Possible channels to include in your strategy are:
• Search engine optimization
• Tic knock
• Google / Bing search ads
• Google Ads / Bing Shopping
• Remarketing ads
• Advertising on Facebook / Instagram
Internal or contractual?
Think about what you can do internally (alone or with an internal team) and what you can best outsource when developing your strategy.
Some factors to consider are experience, money, and time. What articles are you or someone in your company specialized in? What do you have time for? What can you rent?
Analyze and adjust the results
It is important to evaluate the results throughout the year and, if necessary, to adjust them. If you start the year with a Google Shopping campaign and are successful, you may want to invest more money there and try other types of ads as well. If you are working on a strategy but do not see any results, you could hire someone with more experience to execute it or execute a different strategy.
To analyze your results, you need to set up Google Analytics with successful tracking in your eCommerce store. If you run advertising campaigns on Facebook, Google, etc. Run Start Start, you also want the detection of these features set up correctly so that you can measure performance and know-how to make changes.
By taking these factors into account before the year begins, it will be easier to plan the details of each initiative as it comes up.