Ecommerce Opportunities With Google Analytics in 2021

Discover Ecommerce Opportunities With Google Analytics:

As a search marketing specialist and team leader in Volusion’s SEO division, my primary role is to manage marketing campaigns and train employees to improve the organic traffic and revenue of our clients. Clients use our services because they appreciate professionals who guide their online marketing strategy and open up their programs to manage the day-to-day operations of the business. At some point in each question, the client will ask, “How will you measure the success of your work?” Although there are many website reports to choose from, we use Google Analytics.

Google Analytics has launched ten years ago and is the most popular web analytics service in use today. It’s a free tool that brings together an impressive amount of valuable information about who, what, when, where, and even how traffic reaches and visits your site. Google Analytics is lovingly named “GA” by the Volusion Services team. It is a JavaScript-based reporting program, ideal for tracking traffic data in real-time.

Who visits the site?

Entrepreneurs and marketers need to understand their target market to be successful with any marketing campaign. Sometimes our customers are surprised to learn that their traffic is more male than female or millennial rather than baby boomers.

The public page of Google Analytics contains many reports that can be analyzed for more specific insights. You can learn about visitor demographics, interests, physical location, behavior, navigation device, and more. If this is your first time in GA and you are looking for general information, you can set up a good reporting period using the feature in the top right corner. With the new security, you can see if the traffic is coming from new customers and if the traffic is coming back.

What are people looking at?

Once you know who is visiting a website, it is important to understand which pages users are visiting and where they are spending their time. The GA Behavior tab is the best place to find pages that perform best. As a search marketer, our goal is to find visitors who search and sell your site. Create Behavior> Site Content> All Pages List the pages you visited the most. Are these pages your main products that you are trying to promote?

If not, the site may need to restructure categories or optimize pages with more defined keywords. GA manages all users by default, but you can change the segments at the top of the page to study organic, paid, mobile or direct traffic. You will be amazed at how well a page can work very well with one traffic source, but not with another.

When did the traffic come to the site?

Each of Google’s reports includes start and end date calendars in the top right corner of the screen to change the reporting interval. Use dates to filter and compare data with GA to compare “previous period,” “last year,” or a custom date range. If you’re looking at a wide variety of dates and want to see the numbers better, use the day, week, and month buttons to adjust the width of the X-axis data to better understand the numbers:

How did traffic get to the site?

One of the most valuable reports is understanding the channel a visitor uses to visit your site and how it compares to other channels. In the first column of the screenshot below, you can see that organic search brings the most traffic, followed by paid search, referrals, direct traffic, and finally social media. Good to see, because organic traffic is free and therefore Google and other search engines understand the value of the site in question.

Organic traffic is also responsible for the highest number of new users to the site, number of transactions, and total revenue.

The traffic to this site is not very high, but customers who type the domain name or have the site converted as a favorite are almost double those who come from organic searches. If you rely on basic reporting from the Volusion dashboard, you can benefit from studying traffic and revenue trends based on traffic sources. Should you invest in another source of traffic or redouble your efforts on a channel that works better? Without an eCommerce-enabled Google Analytics profile, your guess is just as good as ours.

Where does the traffic come from?

The literal answer to this question can be found in the Public > Geographic > Location tab, which contains a world map with traffic marked by location. I hope you now understand that visitors visit a website from different sources, at different times, to different pages, and behave differently on different devices. After installing Google Analytics and the e-commerce script, the search for the various reports begins. If something doesn’t work, chances are you’ll get the next chance to improve your website.

Visit this blog to learn more about custom control screens that make it easy to find your favorite GA sections in one place. It also includes some dashboards that you can import into your GA.

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