5 Types of Email Subject Lines That (Almost) ALWAYS Get Opened:
In email marketing, your main goal is to deliver an email that inspires people to take action. The first action, of course, is to open the email and read what it contains. This is much more likely if you use an attractive article. While it’s not easy to create the perfect email subject, we have excellent scientific data here at Digital Marketer. Read on to find out what it takes to make the perfect bottle opener.
In our YouTube series, Marketing Mastery with Digital Marketer, I talk about the 5 types of email topics that are almost always open.
So watch the video and keep recording if you want to know more!
Number 1: the dead offer
It’s very simple, I have received the merchandise and I know you want it. However, you REALLY have to make people “want what you have”.
Using the subject line of the email, you want to access an area of your list that interests you. From there you don’t have to be creative or smart – you just have to sell with WHAT.
Whether you’re downloading for free or selling a $3,000 product, direct subject lines are a great way to break down campaigns and increase click-to-open reporting.
Here are some of our best rules for dead objects:
“11 Written Books You Should (Probably) Read” – 19.64% open rate
“Email Marketing Ads: Reopen Subscriptions” – 21.56% Open Rate
This creates a clear expectation and gets more clicks than our next topic.
Number 2: Curiosity / Blind
Do you want to enlarge the openings? Well, it’s SIMPLE: make them curious or… wait… confuse them.
Of course, a confused customer usually doesn’t change, but confusion, in this case, leads to exactly the action you want: open.
If someone opens it now because they’re curious or confused, you’re likely to see a drop in email click-through rates.
Let’s say I get the subject line of the hidden email (“Cut”) (one of the best email topics of the past year). This interruption pattern may have been enough to make me open up, but as soon as I saw it was a promotion, I said no, then sent the email.
However, you don’t have to rely on blind emails (those with a high open-rate but slow transfer rates)! You can spark interest and make readers say, “Ooooo, what’s going on?” with the right curiosity about the object.
If you sent an email titled “Netflix Big Home Failed”, open the email. Regardless of their marketing background or area of interest, everyone knows Netflix and wants to know how they failed.
This SL gains authority, tells a story, and interests the recipient.
Number 3: Self-interest “What is MEEEEEE”
We hear ‘what’s happening to me’ in different ways, and this is an objection that ALL marketers must ALWAYS overcome.
As for email, this question is a little easier to answer because you know a lot about your subscriber and you do not care if a single message prevents you from deciding whether you want to read it or not.
This comes down to WHY SHOULD I READ NOW?
Well, if you are interested in copyright, you can open an email titled “UP TO 85% DISCOUNT ON OUR BEST COPYRIGHT STRATEGIES”, because you will get the best training AND You will save money.
Or, if you have a marketing skill and see an email titled “How to Make a Cheap Video Studio”, you’ll probably open it because we all know the importance of video in the current marketing landscape.
Number 4: urgency
There is no motivator like a deadline that applies at school and in business. People hate losing something and especially not doing business.
Subject lines for emails like … “LAST CHANCE: Digital Marketer Lab is about 3 … 2 … 1 out of order …” or “Today $ 95, tomorrow $ 995” uses FOMO as a strategy to really open to people, reading and acting. These subject lines are not suitable for all emails … you should also use them sparingly so that you do not become the boy or girl who shouted wolf.
You will also see that the two examples I have shared are a cross between death and urgency.
Pro-tip … if you want a higher open rate, mix and match these types of topics.
Number 5: History / Relevance
The most interesting part of the story is … well … half. Try to get the reader in the middle of a conversation with that kind of topic.
“Small Facebook adjustment that halves the cost of lead”
To be …
“This is the REAL reason why Amazon buys whole foods”
Look what I did there?
These types of subject lines work best to promote series or promotional content.
When you start a story, especially a current one, you have the opportunity to answer one of the most important questions you have to overcome: “Why should I care … now ?!”
These email threads tend to open a serious loop for your reader, but you MUST deliver the goods by email to make sure you get the intended action.
1. Dead offer
2. Curiosity / Blind
Self-interest “What is it to me?”
5. History / Relevance