Epsilon launches brand consideration metrics at the individual level

The solution measures the percentage of consumers who, after receiving a message about the brand, visit the website or application or even look for the brand on a third-party website.

Except for MarTech Today, Epsilon’s data-based digital marketing platform said it launched a revolutionary solution for measuring the impact of branding campaigns on an individual level and replacing personal relationships with small samples.

The solution is part of Epsilon PeopleCloud, a platform that supports personalized customer journeys. The result is a measure of brand consideration, defined as the percentage of consumers who, after receiving a brand-related message, visit the brand website, open a brand application or email address, or search for the brand on a website.

Epsilon uses more than 200 million consumer profiles and contains demographic, behavioral, and transactional data, and uses artificial intelligence to deliver relevant advertising to consumers, based on approximately 200 billion daily observations of consumer behavior.

The main focus is the brand, rather than specific products and services. “However, we can use the information to find out if people considering a brand have searched for certain categories,” said Matt Feczko, vice president of product management at Epsilon. Besides, we can measure the impact of sales and purchases in the bottom funnel for specific items or categories. Finally, we can determine how many people bought shoes (online or offline) from those who searched for the shoe category.

Given the critical role that behavioral data plays in supporting this measure, we asked Feczko if the solution is vulnerable to third-party inheritance cookies.

“Identification is essential to identify consumers who are about to consider a brand and measure real consideration,” he said. We do not expect our branded solution to be limited by the extraction of third-party cookies. The solution uses our human CORE ID and does not rely on third-party cookies for messages and measurements, which makes it resistant to changes in cookie policy and/or changes in user rights. As a result, despite all these future changes, the branding solution will continue to send, adapt and measure persistent CORE IDs. The solution for the percentage of consumption, after receiving an average message about the brand, visit the website or add the comment on the equipment on a third party website.

With MarTech Today technology, the leading digital marketing platform is supported by Epsilon, which claims to be a revolutionary solution to reduce the impact of the brand’s campaign on an individual level and support personal relationships with pickle champions.

The Epsilon PeopleCloud solution, a platform that supports journeys by personalizing customers. The result is a measure of brand consideration, defined as the percentage of consumers who, after receiving on average, visit the brand website, called ‘brand display’ or indirect correspondence, or look for the brand on a website.

Epsilon uses more than 200 million consumer profiles and contains demographic, behavioral, and transactional data, and uses artificial intelligence for relevant advertising, based on approximately 200 million users with consumer behavior.

The main focus is the market, as long as your products have specific services. “However, we can use information from the Cape if we keep it in a specific category,” said Matt Feczko, vice president of product management at Epsilon. Besides, we have lower taxes on sales and purchases of properties by item or incorrect category specification. We can infinitely determine how many people will fall out of the category of those who searched for shoes (online or offline).

Given the fundamental rule that behavioral data support this inappropriate conduct, we asked Feczko, as the solution is vulnerable to third-party legacy cookies.

“Identification is surprisingly necessary for identification and consumption as a matter of concern in March and a misery of considerations,” he said. We do not endorse that our branding solution will limit the extraction of cookies by third parties. The solution uses our CORE ID once a year and does not base its cookies on third parties for messages and measurements, making it difficult to modify all cookie policies and/or anyone who modifies the user’s rights.

How it works

1.Merchants using the solution use Epsilon’s CORE® ID and more than 200 million comprehensive consumer profiles that include demographic, psychographic, browser behavior, and shopping data.

2.Using more than 200 billion daily observations, Epsilon’s CORE® AI serves consumers with powerful display ads, digital video, and OTT streaming.

3. Success is measured in four different brand awareness campaigns and the media is optimized in real-time to offset the exclusive benchmark of Epsilon.

“We work with a customer whose search results have dropped significantly after updates to his site. Does it look like much? But the site was an important channel for those who were already looking for products. Buy it.”  We can identify ourselves with the customer who purchased it, place ads on channels and measure the success of the message.

Digital media solutions are one of the six different offerings of Epsilon PeopleCloud that work together or independently. Using Epsilon’s CORS Onboarding, ID, data technology, and AI to provide real-time customization and optimization, other digital media solutions include:

• Loyalty: encourage existing customers to buy more and more

• Acquisition: find new customers in your product market

• Category Manager: leads sales in specific product categories

• Retail Media Network: Sell more products from your partner brands

• Action: Encourage customers to achieve goals other than retail

• Location Manager: enables customers to shop at specific locations

About Epsilon

Epsilon is a leader in results-oriented marketing. We allow evidence-based marketing, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer travel with transparency in performance, Epsilon helps marketers to expect, activate and measure measurable business results. Epsilon’s award-winning data and technology is powered by CORE® ID, the most accurate and stable identity management platform representing more than 200 million people, built with privacy by design and powered by powerful artificial intelligence, loyalty programs, and email. Epsilon, the heart of Publicis Groupe, is a global company with more than 8,000 employees in more than 40 offices worldwide.

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