The trick to marketing on social media is to know the basics that make it work so well. Making money for your business is a big plus (and your focus may be on paper), but social media offers businesses a greater chance of finding you before smartphones become our best friends.
With social media, you can build a relationship with your audience in a way that was not possible before Facebook went viral. We can use social media to address our audience and show that we know each other very well. The right social media marketing strategy complies with your legitimate, hot, and hot directions on one platform.
And that’s what makes money.
If people see you as more than a company with a flashy logo and more than a recognizable specialist in your field (B2B or B2C!), Companies thrive. We’ve seen established companies use social media to increase their audience reach, and we’ve also seen companies use social media (for example, influencers opening stores).
What is social media marketing?
The social media brand is a strategy that uses social media platforms to connect with the customer’s avatar and guide them through the customer’s value journey. The journey with customer value is the process of eight steps that the customer goes through, from discovering that your brand exists to an avid fan of your products or services.
With social marketing, its customers focus on the first two phases of CVJ, Aware and Engage. Create awareness of your branding and marketing campaigns and let your customer’s avatar communicate with your content (blog posts, podcast episodes, etc.), and bring it to your website.
These are the basic aspects of the social media marketing that come to mind when deciding to start your strategy. But there are other benefits to having a social audience. You can use your audience to find out what the customer’s avatar wants to know and what topics interest them. With the knowledge, you can create content around it, magnets or paid products.
You can also use your social audience as a testing ground for paid campaigns. Test the text and ads in your social stream to see how your audience responds. The content with the most engagement, views, or conversions is exactly the content that your ads should focus on.
Social media marketing is an excellent opportunity for most companies. Most niche industries can also find their customers’ avatars online. But that does not mean they should.
Should you use social media marketing?
It is easy to say yes to this question and pretend that everyone should use social media. We would say with certainty that 90% of companies should use social media, but there is a small percentage who do not.
If these are your goals for your business (or the business you work for), implement a social media marketing strategy:
• You want more contacts and customers
• You need more income
• Looking for more social proof?
That’s why 90% of businesses have the green light to launch a social media strategy. Which company does not want more contacts and customers?
Well, that brings us to those who do not need to start a social media marketing strategy.
If your business suffers from the following, you need to wait for your social strategy and address the gaps:
• You can not keep up with the demand for your products or services
• You do not have the opportunity to offer your customers a 5-star experience
• You are a personal show and have no extra time
If one of these things is the case, it is much more important that you spend your time repairing leaks (build, delegate and rent systems, simplify packages, etc.). After meeting the demand, you offer your customers a 5-star experience. and more, and by taking the time to create high-quality useful content, you can implement your social media marketing strategy.
How to set up a social media strategy
Most companies make four critical mistakes when starting their social strategy:
1. They see social media marketing as a discipline (there are 4 equally important parts)
2. They use social media as a one-way street and basically just shout at their audience
3. They try to sell immediately (this is first about adding value and often creating more touchpoints)
4. I can not link social marketing to general marketing objectives and am not involved in content marketing and promotional discussions.
We call the four most important parts of social media marketing the social success cycle. This is the loop where you can shout in vain or see a 0% CTR. It all starts with social monitoring and listening.
The cycle of social success: social monitoring and listening
Guide to social monitoring and listening and answering customer questions and listening to trends and important topics. This is what you do in this part of your social strategy:
1.Monitor and respond to brand comments (positive and negative!)
2. Listen to conversations on relevant industry topics and get involved when you can contribute to the conversation
3.Find inspiration based on the content your audience is talking about or interested in
4. See feedback and listen to trends that are important to improve your product or service
The social success cycle: social influence
Social influence establishes authority in your industry, publishes and shares relevant and valuable content. You want to use your content to add * AMAZING * value to your audience. This value is important because it creates authority in your industry. If your audience reads your content and thinks, “Wow, they really know what they’re doing!” or “This company is just investigating my problem [ask the question]!” that’s when you nailed it.
You want your audience to see you as a valuable asset and continue your content. They share their content and brand with their audience and increase their reach (create more customer avatars to participate in the customer value journey in the awareness phase)
The cycle of social success: social networks
Social networks connect and build relationships with valuable brands and influencers in your industry. It may seem like a tough fight because you may not have as many people, but we have a strategy to help you get the ball rolling.
1. Start sharing valuable content from other influencers and brands in the industry
2. List the brands and experts in your industry with whom you want to build a relationship
3. Create communication models and contact them wherever they are best
4. Create Mutually Beneficial Relationships
Focus on WHAT and where your audience will find more value (for example, share tips via Instagram acquisition, live in stories, Facebook, etc.)