Facebook Ad Ideas to Get Your Content Seen in 2021

Facebook Ad Ideas to Get Your Content Seen by Your ‘Perfect’ Audience:

You have countless ways to promote your content online, but one of the most effective is Facebook ads.

With over 1.8 billion active users every day, you can almost guarantee your audience is there. You just need to learn how to get your content into them.

Since organic reach exists in a single digit of a Facebook post, you can spend the best time making the advertising side work for your content.

In this guide, I’ll walk you through three of my most effective ways to promote content with a Facebook Ad (without ever hitting the boost button).

1. Create a “content gap” campaign to reach new fans

Many content creators focus on more. They want more fans, more readers/listeners/viewers. With this in mind, you should first focus on increasing your audience by reaching people who aren’t familiar with your brand or branded content, but who are interested in your topic.

My “content bucket” campaign idea works, so you don’t have to spend a lot of time creating good Facebook campaigns for every piece of content you post.

The concept is simple: you create a campaign. Add it every time you add new content to the campaign.

Follow the normal campaign creation process (see this detailed guide for assistance). At the ad level, you have two options:

• Promote an existing post: If you’ve already published a post promoting new content on your Facebook Page, click “use existing post” and select it.

• Create a new ad: Create a new ad if you have not posted a promotional message on Facebook. Enter and fill in the text fields.

2. Promote existing fans of your content

As important as reaching new audiences, it’s also important to nurture and communicate with people who are already part of your audience.

Of course, you can use your own email database, but you can also do this with Facebook Ads to promote new ads to people who have used previously posted content items.

To rename your blog readers, you need to install the Facebook pixel on your website. (A Facebook pixel is a code added to the title of your website so that you can track visitors and create a custom audience for your Facebook promotions.)

If you’re not using a Facebook pixel, you can install it. You cannot charge visitors until the pixel is installed.

TIP: You don’t need pixels if you’re sending people who have used your content directly to Facebook, like videos.

Let’s take a look at how to create a campaign that redirects people who see your site’s content.

First, create what is called a “custom audience“.

Go to “Public” on Facebook Ad Manager. Click “Make Public” to see many options. Choose one of the following?

Website Traffic: You can target all visitors to your website or click the arrow to select People who have visited specific web pages and enter your blog URL or even a single article.

• Video Views: Select this option to promote videos posted on Facebook. You can select the audience for a single video or multiple videos. I usually choose any video and every time I upload a new video I add it to that audience.

3. Use content as part of your funnel

Likes, comments, and clicks are great, but they don’t pay the bills. This is a strategy for promoting content as part of your sales and marketing funnel.

And based on what you’ve learned above, you already know how to set it up.

1. Create content specific to the needs of your perfect customers.

2. Promote content to these customers.

3. Promote those who consume your content with an offer that requires contact information.

4. Follow those who signed up for the offer and include them as customers.

It’s important to create specific and relevant content for the perfect customer base. Since these people are tagged, it’s important that only perfect customers click through.

We did this strategy with our client Able Chiropractic, who offers laser therapy. They made videos on symptoms treated with laser therapy:

This allows them to identify an audience interested in the specific need or problem. Basically, viewers qualify as potential customers. And since Facebook is clamoring for compelling content it isn’t trying to sell, you’ll be rewarded with low-cost coverage.

Promote content more effectively

These three proven strategies can help you earn and retain more fans for your content.

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