Facebook Marketing: A Comprehensive Guide for Beginners in 2021

Facebook Marketing: A Comprehensive Guide for Beginners:

With over 2.74 billion monthly active users, Facebook is the most popular social media platform in the world. From a marketing perspective, there are many opportunities to reach new audiences and expand the scope of your business.

How can you take advantage of these opportunities? Develop a Facebook marketing strategy.

It may seem a little cramped at first, but don’t worry. Let me help you use the tools to your advantage if you’re not already marketing on Facebook.

What is Facebook Marketing?

Facebook marketing is a collective term for the different ways to promote your business on Facebook. Contains:

• Facebook Ads

• Company pages

• Facebook banner

• Facebook groups

There is a marketing strategy for every budget, whether you are looking for a free social media marketing solution or want to set aside a fixed amount for paid advertising on Facebook.

Why should you use Facebook marketing?

First, there are already over 90 million businesses on Facebook. About 1.88 billion users visit Facebook at least once a day and at least 17% of users register on Facebook to interact with brands and products.

In other words, businesses are actively looking for customers on this social media platform, so it makes sense to build your presence there.

Types of Facebook Ads

Facebook allows you to choose from four main types of ads.

Graphic Ads

Static image ads are ideal for driving traffic to your site.

It must be in JPG or PNG format and the headline must not exceed 40 characters. Since you only have 125 characters for the main message, it’s best for clear and concise captions.

video ads

Video ads help you showcase a product, promote customer testimonials, or strengthen your brand. Video posts usually have a 6.09% engagement rate on Facebook, which is impressive, but you’ll lose viewers if it’s a low-quality video with a dark message.

advertising carousel

Carousel ads allow people to scroll through a large number of images to see the same product from different angles.

While ideal for e-commerce, carousel advertising is not ideal for displaying various products or offers, such as properties in real estate marketing.

Ad Collection

Image collections are great for offering products on your eCommerce store, but like image ads, you’re limited to a short title and main character of 125 characters, so it’s not fun to carry around a lot of information.

The type of ad you choose will depend a lot on the goal of your campaign. For example, an image is ideal for sending home a visually appealing CTA, while videos are useful for engaging the audience.

There are also no fixed costs for Facebook ads. Since you are bidding on the ad space platform, the ad price depends on how much you are willing to pay to secure the space.

Name your campaign

A name helps you track the campaign in Ad Manager.

After choosing a name, confirm that you want to test different versions of the same ad using A/B testing. This is optional and you can change your mind later.

Go to the next screen.

Set your budget and schedule

First, select the page you want to promote. This is probably your business page.

Then set a monthly or daily budget for your Facebook ad campaign and determine when you want your campaign to start. You can also set an end date.

If you prefer, you can schedule your ad based on time zones to make sure your audience sees it. For example, if you target an audience in the United States, you can show your ads in the United States during the day, and so on.

Choose your target group

Build your audience based on gender, age, location, and language. Once you have a broad idea of   your ad’s reach, you can tailor your audience based on user behavior and interests to increase your chances of reaching the right people.

Continue if you are happy with the ad coverage.

Choose your advertising channels

Decide where you want your ad to appear. For starters, it’s best to choose “auto post” so Facebook can determine where you have the most subscribers.

If you are more experienced, you can adjust the positioning, for example by type of device, social media platform (Facebook or Instagram), and operating system:

Determine your brand safety investigation

You can specify content that you don’t want your ad to appear on, such as violent, sensitive, or offensive content.

You can also slightly change your bidding strategy on this screen. However, for starters, it’s a good idea to keep the default options first and make changes later if needed.

Create your Facebook ad

Finally, choose your ad format, enter your ad text, and import the images or videos. When you are happy with the ad, click the “Publish” button to get started.

Congratulations, you have created your first Facebook ad!

Full marketing on Facebook

If your audience is on Facebook, you should try Facebook marketing for your business. Try out different Facebook ads and check your progress regularly to make sure you’re getting the most out of your campaigns.

Are you on a tight budget? You can even use Facebook pages and groups to drive traffic, provide driving directions, and increase long-term sales.

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