Finding the best social media platform for your audience and business

Focus on your customers and increase your sales with social marketing.

You’ve probably seen the Ocean Spray man – skateboards coming down the street while Fleetwood is playing Mac’s Dreams when he suddenly lifts a large bottle of Ocean Spray cranberry juice into the frame. He drinks casually and then turns to the camera to sync the rest of the song.

The unexpected and comical TikTok video went viral when other people went to buy Ocean Spray to recreate the video with their own touch, including the company’s CEO.

“My immediate response is that we need to play a role in this,” Ocean Spray CEO Tom Hayes said in an interview with Yahoo Finance. He then explained that it led to 15 million impressions in the media and increased sales.

This cannot be denied; social media are kings in the world of connections.

Each social media platform has different functions, different purposes and is the most important to join a different audience. Understanding the differences between each platform and how you can best reach the demographics of your business is the key to social marketing success.


Mark Zuckerburg founded the social networking site in 2004 when the original users were still in college and growing up with it: more than 65% of Facebook users are over 35 and the average user is 40. According to Facebook, 2, 7 billion users worldwide use the platform every month.

It is said that the most popular Facebook pages are far from big companies: Samsung, Coca-Cola, McDonald’s, Netflix, KFC, Red Bull, and more. Using social media, they can reach millions of people by sharing ads, product launches, viral campaigns, and promoting videos and photos. The true beauty of Facebook is its targeted advertising network. Regardless of the size of your business, knowing who your ideal customer is can help you reach you on Facebook. Extremely relevant ads, coupled with Facebook’s ability to humanize brands, make this network almost universal.


In addition to Facebook, Instagram is a visual orientation app aimed at the younger audience – half of its users are between 18 and 35 years old. For many small businesses, their Instagram profiles are the first fingerprint, sometimes straight to the available website! The Instagram Shopping feature allows businesses to tag products in photos to give fans the price and then access the site to make purchases.

The challenging part of Instagram is the main visual content. We found many brands that simply had no products or services ready for Instagram, things that simply could not be displayed in a photo. In such cases, it is useful to have an open mind and a good eye for design. If these skills are lacking, it’s best to focus on a platform that fits your content (or consider hiring a digital agency to park your Instagram profile).


While Twitter may not seem like the most obvious social media tool for advertising, it shouldn’t be ignored. It is one of the best news sources on the web, with 22% of the US audience using the platform. Anyone looking to hold political office or influence the mainstream media at this stage must have an active Twitter account. Politicians use Twitter to express their views on urgent issues and to announce the news in their campaigns. It has become a gateway to political news that Twitter has instituted a fact-check on the site.

But other government agencies have used Twitter. Non-profit organizations, NGOs, and interested organizations now use the social platform as politicians. Media organizations also see it as a digital newsletter with news and reporters showing the tweets of the live news.


Pinterest is known as the place where you can get married to plan a wedding, find new recipes, or DIY projects. It’s a digitally inspired structure where users can “write” links that inspire them. It’s not a resting platform – it’s known for its high conversion rate and high sales.

For ready-made businesses, such as wedding dress stores, food blogs, visitor agencies, and clothing and accessories, the visual search engine is a way to showcase your products and ideas to the audience you’re likely to recruit. Whether it’s a photo of a flower arrangement or text on a sign (‘It’s not your grandmother’s pumpkin pie’), Pinterest is one of the most powerful platforms for driving referral traffic to your site. Network.

Toc Toc

Relatively new to the social media scene, TikTok is a short video app that uses various editing functions. As mentioned at the beginning of this article, videos like ‘Ocean Spray guy’ are proof that marketing itself is about creating a person who reaches your demographics. Not everything has to be so serious.

The Washington Post has a TikTok account with more than 783,000 followers who watch funny videos from ‘The Washington Post Tik Tok Guy’ based on current events. Makeup company ELF publishes makeup tutorials and works with influencers, viral dances, and tips. Recently, the pet’s monthly mailbox, BarkBox, asked for additional TikTok benefits for the puppy.

Currently, advertising on social networks should be an integral part of any business’s marketing mix. Whether on Facebook, Instagram, Twitter, Pinterest, TikTok, or more, the various social media platforms offer unique ways to grab the attention of your target audience. Depending on your budget, it can deliver hundreds to millions of impressions that can be turned into sales.

So which social media platform or platforms do you think are best for your target audience?

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