Foolproof new Ways to Improve Ecommerce Email Engagement in 2021

Foolproof Ways to Improve Ecommerce Email Engagement:

81% of businesses rely on email as their primary channel for customer acquisition. This is not an exaggeration, as 42.3% of Americans subscribe to mailing lists for the sole purpose of receiving discounts. Make no mistake: customers also send emails for a variety of reasons. No matter what people think about email communication, many email campaigns fail to connect with customers. It can be intimidating to find out how people can get involved when every other business is trying to do the same. However, this need not be the case.

The key to email marketing success is to keep customers at the center of all your efforts and deliver high-level relevant content that they may not be waiting for.

 We encourage our customers to ask themselves the following questions before submitting email campaigns to ensure maximum email engagement:

• Do we have an effective growth strategy for email lists?

• Do we have an updated email segmentation strategy?

• What kind of content do we share with our customers?

• How can we make our email more interesting?

Maybe you already have an existing email marketing strategy and a good email engagement point. But do not get too comfortable: the new generation of buyers is constantly evolving and becoming more sophisticated in the way they consume content. You need to continually improve your email marketing efforts to better engage your audience and increase engagement.

Introduction to Email Engagement and General Statistics on Email Engagement

Email engagement measures the extent to which your subscribers communicate with your email. Do this, for example:

• Open the message?

• Read the copy?

• Click on the links?

• Does the call to action follow?

• Have the conversion goals been achieved?

Identifying email engagement metrics is critical as it facilitates future planning and content decisions that can lead to more targeted and effective email marketing campaigns. Here are some common email statistics that every email marketer should know, follow and follow:

Email open rate

The open rate shows the number of emails opened from the total number of emails delivered. Openness is just a basic measure of email engagement, so you do not want to use it as the sole measure of email success.

How to calculate: (email opened / email delivered) * 100

Click-through (CTR)

The number of clicks on links in an email divided by the number of emails delivered. If a good open rate is proof of the quality of the article, the return is determined by the quality and relevance of the copy of the email, the images, and above all the call to action.

How to calculate: (Click E-mail / E-mail delivered) * 100

One-time opening and transparency rate

Tracking the performance of your email campaign will likely result in multiple openings or clicks by the same user. In such scenarios, the terms “exclusive openings” or “exclusive clicks” are used.

How to calculate it: (single click or open/exclusive email delivered) * 100

Refusal percentage:

This is the percentage of email addresses that returned an error in the campaign email. These delivery problems can be permanent (hard rejection) or short-term (soft rejection). Strong rejection is due to missing or invalid email addresses. Liquid heap, on the other hand, is the result of entire mailboxes or temporary server problems.

How to calculate: (send e-mail / send e-mail) * 100

conversion rate

While all of the other metrics we’ve discussed are email KPIs, conversion is a critical email KPI that can be measured by integrating data from the email platform with data from third-party analytics systems like Google Analytics. Every email you send should have a clear purpose in relation to the action you want users to take. The conversion rate measures the effectiveness of your message in relation to your objective.

How to calculate: (number of users who delivered the action/email) * 100

The list of email engagement statistics doesn’t stop there. You may be familiar with many other metrics such as click-to-open rate, withdrawal rate, spam, etc.

Incredibly Effective Strategies for Better Email Engagement

Now that you know the common reasons a recipient might ignore an email, it’s time to make suggestions for increasing your email and throughput.

1. Allow users to set their own preferences

Reducing usage rates and increasing subscriber satisfaction are key to improving email marketing performance. If an email does not live up to the subscriber’s expectations, the connection is clear. The solution is simple. By asking what your preferences are, you can tailor your email campaigns to your subscribers’ needs.

2. Segment your email lists

2020 has been a bizarre and difficult year for many companies, but for email marketers, things want to get better. A survey found that 78% of marketers received more email engagement in the past 12 months. Additionally, marketers using targeted campaigns sold up to 760%.

3. Maintain a customer-facing email strategy

Too often, most modern marketers are neglected and neglected, but with little or no effort to optimize their topic strategy. We apply the power of perception here. Our inboxes are flooded daily with personal, professional, and promotional emails. In fact, the average person who works 9 to 5 receives 121 emails a day. That said, it’s very difficult to get the attention of email recipients. The decision to open, skip, or delete a message is usually made based on the subject lines we see at first glance. According to Invesco, 47% of email recipients open an email based on the subject line, while 69% of email recipients report spam only on the subject line.

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