Fractional CMO: Reasons Your Company Needs to Hire it in 2021

Reasons Your Company Needs to Hire a Fractional CMO:

The time when you would ultimately be profitable enough to hire more employees.

When you started your business or signed up to work with this team, you knew you were part of something coming. It has grown and you would be an important part of the growth.

But with growth comes the pains of growth. For each successful campaign, a new challenge for the company arises. At some point, you have to ask yourself,

Should we hire someone to help us with our marketing?

Now you know how to sell, and you still have satisfied customers who have become extremely popular fans (our favorite stop on the journey to customer value).

However, the next step requires experience. Experience that you don’t have time to learn or to waste time. You’ve been busy enough and it’s time to outsource.

The question is, should you hire someone full-time, or can a Fractional Marketing Director (CMO) help you?

Reason No. 1: The budget is not ready for a full-time marketing manager

At one point, Amazon couldn’t afford a full-time driver. Every company has to go through critical stages of growth that don’t always lead to a high ROI. The big benefit of hiring a broad GMO is to gain the experience of a marketer without going red.

Your fractional CMO is not only a marketing expert but also specializes in joining new teams and helping them organize, gather the right data, and launch new projects. They’ll let you know exactly what to expect by working with them so you can compare your workload to that of a full-time CMO.

Case No. 2: you don’t have a captain for your merchant ship

If you chase all the rabbits, you can’t catch them. We are sure that this term came directly from a marketing team that did not have a captain in charge of the ship. Without superior guidance, they chased many rabbits for a long time and by the end of the night, they had nothing to take home.

Focus on a rabbit and you will be able to catch it easily (we are not trying to hunt rabbits in real life, but let’s accept it). Allowing a collaborative CMO to bring all the different parts of your marketing team together is essential to getting the next growth storm. Your team needs to know what they’re focusing on and why, and without a captain to guide them in the right direction … they’re lost.

Case No. 3: running your business was messy

Look, it happens. You don’t even want to see what our graph looks like in the week after meeting traffic and conversions.

You are busy and the last thing on your mind is to clean up. While a messy table is an easy fix, messy dice can be harder (or worse, not at all). Without someone to help clean up after your outings, creating the spreadsheets you need to track the ROI of your content, and making sure you’re still on your way to heaven, things get complicated.

This is where leasing a fractional GMO is useful. Your fractional marketing director can eliminate the clutter of data accumulated like dirty glass on your desktop. He can help you understand where your business is, what you need to do to reach your next goal, and create a plan to make it happen.

Reason 4: You are preparing to introduce something new

You like to present new products. We know it (we too). Running to the next jump is like a mini parachute jump that you will probably do several times a year. But you may not see the expected results. If your conversion rates are lower than you want and you know it’s because you’re wasting something (but you don’t know what), you can use a fractional GMO.

With a partial CMO, you can hire them to help you with your new business. Let’s say we want to test this new product with only one major version. A partial CMO can help you with this launch and allow you to continue with your other marketing initiatives. For all these initiatives, which are not always necessary, a full-time CMO becomes responsible.

Reason No. 5: You want more flexibility than working with a marketing agency package

We teach agencies to pack their bags every day. These packages are essential for growing your business (and your sanity). But we understand it. As a business, you don’t always need the package that an agency offers. Sometimes you need things (like someone to help you with a release and nothing else).

If you need marketing help but want to choose what the marketing mind will help you with, this is where a fractional GMO comes in handy. Instead of ignoring an agency’s packages, you can ask the CMO to work specifically as needed. As you get closer to your goals, you can rethink this agency (or even hire your full-time CMO!).

The need to hire marketing help is an exciting time and shouldn’t be overlooked when pointing out the challenges associated with growing your business. Take a moment to celebrate because you need someone to help you with your marketing – it means success.

This doesn’t mean you need to hire a full-time employee. Fractional GMOs allow you to work with brilliant marketing thinking that can work part-time on the side of your business that needs you most.

And there is always room to take them into the long-term future.

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