What is a Fractional CMO?
Have you tried this way of thinking?
Your marketing efforts are the only way your business can find new customers.
But you don’t have 40 hours a week for that… So you need another manager in your company who focuses entirely on your marketing.
This is also true.
The manager must be a full-time employee to make his business successful.
Your marketing manager does NOT have to be a full-time employee to take advantage of marketing as a leadership goal.
Sometimes the right choice for your company is not a traditional GMO, but a fraction of a GMO.
Ever heard of a fractional CMO? Do not worry. We explain what a fraction of a CMO is and what you want for your business (or even why you want to become one).
What is a fractional GMO?
While the name may sound very technical and complicated, the idea is very simple.
A partial CMO is someone who acts as a marketing director for your company, but is hired as a contractor or consultant.
In general, fractional GMOs work simultaneously with multiple companies, such as freelancers or consultants. They work for you a fraction of their time (then fractions). But don’t let that stop you. A good fractional CMO gives your business the attention it needs.
Why outsource marketing?
At first, it may seem a bit odd to outsource a board-level function. Indeed, there are a number of positions to watch out for when folding. For example, you want someone who has all the details of your financial relationship; therefore, most companies probably aren’t the best idea to have a fractional chief financial officer.
But marketing is different.
Because? Because the basis of all marketing is the same, no matter what you sell. Therefore, marketing agencies can work with different types of clients. That’s why our customers are playing the gauntlet here at DigitalMarketer. Market forces are simply market forces.
Hiring a large GMO will therefore not affect the quality of your marketing. Sometimes examining your strategies can be the key to overcoming problems.
The true fractional CMO is and is, so they have the tools to solve any problem.
What does a fractional GMO do?
A partial CMO does the same as a traditional CMO:
• Get more clues
• Manage digital ads
• Create a marketing strategy
• Oversee marketing technology integrations
• Expand your email and to-do list
• Create marketing reports
• Working with freelancers or marketing agencies
First, a fractional GMO will help deliver marketing leadership, a service often overlooked in businesses.
The reason you need a marketing manager is to provide guidance. You want someone who can make sure you have clear guidelines for marketing your business. The fractional GMO is the person. They convey a general marketing message and collaborate with other managers in the company.
These needs are highly dependent on the size of your business, so make sure you know exactly what you need. If you are a small business with few employees, you don’t need much help communicating with other managers. You can help with the fractional GMO. But if you have a great leadership team, that will be a very important part of their job.
Depending on how long you want to work with it, your fractional CMO can also set things up for you or manage lengthy processes.
The biggest advantage of split GMO is that you don’t have to pay them for full-time GMO work, but it also means they won’t do it. So consider whether this is the right combination for you. But this isn’t the only thing to consider when looking at a fractional CMO for your business.
What does a fractional CMO NOT do?
But before you go through your portfolios and start looking for the right person, it’s important to understand what a fractional CMO does NOT do.
A partial CMO has the same role as an executive. They have to manage their strategy as a whole and work on marketing as a whole.
This means that this person CANNOT be used as a tractor or lever. If you need someone to take care of all aspects of your marketing, it’s best to hire an agency.
A fractionated CMO is unlikely to:
• Write and send all emails to your list
• Upload blog posts
• Schedule social media posts
• Redraw button colors on landing pages
• Track detailed statistics for each marketing asset
There’s a partial CMO to research your marketing’s overall health, and your time is wasted digging deep into weeds. Remember, you are paying this person for the holistic experience, not for the ability to choose a caption on Instagram.
Is a fractional CMO right for you?
The best way to know if a fractional CMO is right for you is to look at the performance of your marketing and team.
• Do you have someone dedicated to your marketing as a whole?
• Are you trying to find direction with your marketing?
• Do you have a thorough understanding of marketing?
• Do you have a marketing team but don’t have marketing guidelines?
• Do you find it difficult to coordinate with your suppliers or marketing agencies?
If you’re dealing with any of these issues, a fractional CMO is probably just the person you need to get your marketing back on track and grow your business.