Google is more than just the most popular search engine. In addition to Google searching for what you need, Google has many products and tools. If you are a digital marketer, Google is a very valuable resource. Many Google tools are free and you can access them with a simple login or account.
As a marketer, you should use Google’s free tools to improve and take your digital marketing efforts to the next level.
There are several ways to use Google to improve digital marketing performance. You may have used some of these tools, but you may not know much about them.
Google has a lot of free tools for digital marketers
Google Page Speed is a useful tool to make sure your web pages are fast on all devices (desktop or mobile). Just enter the URL of your sites. Google evaluates and obtains promotional items for versions of their computer and mobile sites.
Provide advice on possible optimizations and optimizations already performed. Provides a score and rating for mobile and computing devices.
2. Google Mobile Compatibility Test
More and more people are using the internet on their mobile devices nowadays. Designing your mobile-friendly websites is important for an excellent user experience on different types of mobile devices.
3. Google AdWords
Google AdWords is digital marketing (PPC) for your brand. When people search for answers, your ads will show and pay only when they click on your ad. The app offers options for image ads, YouTube video ads, text-based search ads, or mobile ads.
4. AdWords keyword planner
Stay up to date on keyword trends with the AdWords Keyword Planner to personalize your AdWords campaigns and make sure your content matches relevant keywords.
In this planner, you can discover new keywords, do keyword research, and choose better keywords.
With the AdWords keyword planner, you can see how often keywords are searched. You can see how the volume changes with time. Find out how competitive your keywords are so you can choose less competitive keywords and have a better chance of ranking higher.
5. Google Analytics
Google Analytics provides digital branding tools for your brand so you can track, report and analyze website traffic.
This data will help you better understand your customers and prospects. Hence, you can provide a better user experience. You can also create better content and achieve excellent results on all digital touchpoints.
Google Analytics helps you focus your marketing efforts on your most profitable marketing channels.
6. Google Search Console
Google Search Console, formerly known as the Google Webmaster Center and Google Webmaster Tools, allows you to track your site’s performance in Google’s search index.
It offers a collection of tools and resources, such as the pages of your most popular websites. You can find and correct site errors, set up a sitemap, and upload and create a robots.txt file. Google Search Console is useful for finding information such as how many people visit your site. You can decide how they like it.
7. Google Trends
Google Trends helps you to see the latest trends, data, and visualizations. How many times has a search term entered into Google for the number of searches in your country or different regions of the world?
You can find out what is happening in your country or region. You can search for topics and see how your keywords compare. And you can see keywords gaining popularity over time.
8. Google TAG driver
Google Tag Manager helps digital marketers and third-party agencies make tag management simple and easy. It helps extract, update and manage code snippets or labels in one place and integrates with existing systems.
Google Tag Manager can help you speed up the development of your site using codes/tags, without depending on the developer. You can easily apply code/label updates. It is easier to work with external agencies. You can use an account to manage multiple codes/labels and cut and paste multiple labels on a website.
9. Google forms
Like SurveyMonkey, Google Forms makes it easy to create and analyze records for free. With Google Forms, you can use your own photo and logo. You can choose the look, including selected themes. You can view the survey based on your brand guidelines and style guide.
Google Forms offers search options, such as multiple-choice questions or menus. You can add images and videos from YouTube and show questions based on the answers.
10. Google reCAPTCHA
ReCAPTCHA protects your site from spam and abuse, so real people can quickly succeed without feeling embarrassed when they type a word or discover what an image is. As Google puts it, reCAPTCHA is “hard for bots, but easy for humans”.
ReCAPTCHA uses its advanced risk analysis engine to track spam and abuse trends. This prevents automated software from abusing your sites. According to the Google reCAPTCHA website, the benefit is greater security, ease of use, and value creation.
Since only 42% of B2B marketers say they have an advanced content marketing strategy, it goes without saying that there is always room for improvement, from keyword research that can increase search volume to using keywords, keywords, keywords, long-tail keywords on your blog . . placements.