Every time you turn around, someone starts a podcast. Your friends start one, all celebrities have one, your competitors have one too.
It’s natural to wonder podcast worth it or not?.
Although podcast started in the early 2000s, it has only had its full effect in recent years. And now podcasting is one of the fastest-growing types of content in the world. There are 850,000 active podcasts (shows, not episodes) that anyone can download. They also have a larger audience than you might think – about half of all US citizens 12 and older listen to podcasts.
And especially for marketers and entrepreneurs, more than half of podcast listeners say they are at least more likely to buy after hearing their ad in a podcast.
That’s why companies advertise on the most popular podcasts of all time.
This is also the reason why companies start their own podcasts.
But starting a new podcast is difficult, and many beginners face the same challenges. The production, editing, and content of ideas are more difficult than you think.
But for most companies that offer an interview-style, there is a bigger challenge:
attract people to your podcast.
This is an issue that Jason Portnoy, founder of JPORT Media, raised during his recent DigitalMarketer Certified Partner training session in November. That was also a problem Jason had, and now podcasting is the most powerful tool he uses to grow his business.
He has spent a lot of time perfecting his podcast, Perfect Mentored, to help his company build authority and generate more customer interest. And his strategy of finding the right guests and putting them on the table for an interview was key to his success.
Here are some tips he gave us so that you can get people to your podcast too.
Find the podcast guests you’re looking for
What Makes a Great Podcast Host?
It really depends on your podcast.
You want to find people who engage your audience and who are committed to the main purpose of your podcast, whatever that may be.
Whether you talk to a business tycoon and a marketing expert or a potential customer, they all lead to the same result: attract more customers.
Big names provide excellent podcast hosts. They are engaging, attract attention and make people listen.
But if your goal is to have a guest on every episode who is more famous and successful than the last, then you need to prepare for failure.
The lesser-known guests on the podcast could also be the big names. And sometimes it can be even better for your business, even if it doesn’t attract as many new listeners as the big names.
This is because you can use the podcast with the person to build a relationship, create a customer, or create a strategic relationship for both benefits. This is a strategy that allows you to create content and find qualified guidelines. This is something that the big names don’t necessarily offer.
But you don’t have to look for someone who meets all the criteria. Honestly, all that makes a good podcast presenter is someone who offers something interesting. Someone your audience can really learn from.
Because, like all content, your podcast needs to add value.
So, if there is a way to sum it up, don’t be too picky about whom to put on your podcast. And at the same time, nobody can just participate in the program. It may be a fine line to navigate, but it will get exponentially easier over time.
How to get your guests in podcast
Finding a good podcast host is only half the battle. The second part is to make sure they agree to participate. And the problem really depends on whom you ask…
Because big names are (probably) much harder to get.
But it doesn’t have to be as complicated as you may think. Because in the end, you have to do the same to attract famous podcast viewers and gain loyal customers.
You just have to ask.
It may seem like an obvious answer, but it is very simple. And according to Jason, you’d be surprised how many people don’t even get that far.
Especially since the big names are intimidating. People think these qualified and world-renowned professionals will never agree to appear on your podcast. That’s why many people never ask.
It was a mental obstacle that Jason had to overcome when he started his podcast. And now he has names like Ryan Deiss, Gary Vaynerchuk, and Daymond John.
The worst they can say is no. And frankly, that might be the answer you will get at the beginning. But persistence is the most important thing, as is fulfilling your requests when they finally say yes.
So, what does this usually mean? Flexibility and credibility.
As you can probably imagine, entrepreneurs and marketers are busy people. It can take a while to find the right time to appear on your podcast, and you only have 15-20 minutes to get the content you’re looking for. These are obstacles to overcome, but flexibility is essential.
If you don’t appreciate it, you can let them talk. And this is where the second part comes into play.
If you’re not a billion-dollar entrepreneur, the big names may not know who you are. And because they also want a favorable outcome in creating their podcast, they may need to build credibility before accepting it.
Asking Daymond John to be your first podcast host probably isn’t a winning strategy. I’m willing to say that unless you are in a personal relationship with a big name like him, it is likely that everyone will say no.
So you have to do a lot of the basic work first. You need to attract lesser-known visitors, compile a catalog of episodes, gain experience, and start building a listening audience.
Once you have it all, you can try to reach the biggest names that will boost the popularity of your podcast.
And all you really need is a big name or two to agree. Assuming all went well and these episodes are hugely popular, you’ve gained all the credibility to convince others that your podcast is worth it.
So all you have to do is sit down, have informative conversations and watch your business grow.
All because you started a podcast and all because you dared to bet and ask someone to join you.
If you can do it all, your podcast will become one of the most powerful tools in your business box.