Google adds CCPA opt-out handling for publishers in Ad Manager, AdMob

Publishers can also start testing the integration of funding options with the IAB Europe Transparency and Consent Framework for GDPR.

Funding Choices, Google’s consent management tool for publishers using Google’s ad servers, can now handle CCPA requests, Google announced Thursday. Integration with the IAB Europe Transparency and Consent Framework is also progressing.

CCPA deactivation treatment

Publishers can allow funding options to collect cancellation requests from California residents and comply with the CCPA. It is integrated with Ad Manager for web visits on computers and mobile devices.

Learn about funding options when a user in California visits a website, displays a CCPA message that allows the user to choose to sell their personal information, and advertise the user’s choice to advertisers. and the security officer in a blog post on Thursday.

The application of the CCPA began on July 1. Privacy rules apply to certain companies, but most publishers should allow California consumers to refrain from sending third-party data and demonstrate compliance with regulatory agencies. All companies covered by the CCPA must place a clear and visible link on the company’s home page on the Internet entitled “Do not sell my personal information” to a website that allows consumers to refuse employees to sell consumer information. “

TheIAB launched its CCPA compliance framework in December for “publishers who sell personal information” and the technology companies they sell it to.

Finally, there is the integration of TCF into AVG

More than a year after signing a contract with IAB Europe to comply with the Transparency and Consent Framework (TCF), Google now says it will integrate financing options with TCF 2.0.

“Before Google integrates into the framework, publishers can start testing the new IAB Europe TCF v2.0 messages today,” said Johnsen.

TCF v2.0 was released in August 2019. It is a framework for publishers, technology providers, agencies, and advertisers designed to communicate with end-users about how their data is being used, allowing users to dispute, according to AVG.

In January 2019, Google was fined € 50 million ($ 56.8 million) for not being transparent enough about the use of personal data and for not getting specific consent for advertising purposes on GDPR. The company’s appeal against the GDPR sanction was dismissed in June.

Read more about financing options

Google initially designed Funding Choices as an ad-blocking tool for publishers, then added verification and consent notes to AVG and now to CCPA.

It is integrated with Ad Manager and AdMob, and publishers using one of these Google ad servers will find a button called ‘Manage approval with funding options’.

CCPA has limited data processing settings for pages that use GPT and AdSense tags

Request ads

By default, ad requests to Google do not restrict the processing of data and personalized ads, but the choice of ads is based on the content of the web page and the history of each user who visits the page. Google already supports the provision of advertising signals for a variety of regulatory and privacy reasons, including:

  • Settings for non-personalized ads in advertising labels for Google Publishers

(Ad Manager, AdMob, Android & iOS, AdSense)

  • Discuss a small request for user announcements in the EEA (TFUA)

(Ad Manager, AdMob, AdSense)

  • Make an appointment for the treatment of children (TFCD)

(Ad Manager, AdMob, AdSense)

Publishers can choose to use the TFCD parameter to flag small user requests for CCPA compliance. Limited data processing is also possible if the TFCD parameter is set

This article describes how to request limited processing through ad labels. If you enable restricted processing of data, Google will restrict the use of data and show only non-personalized ads. It is not necessary to change your ad’s trademark to allow restricted data processing for all users in California who visit your property. You can find more information about restricted data processing, including how to enable it in the Google Ad Manager, AdMob user interface, or AdSense Help Center.

If you want to enable restricted data processing for single users only, the asynchronous ad flags of AdSense / Ad Exchange GPT provide a way to enable restricted data processing per page. This can be useful if you select a prohibited link under ‘Do not sell my personal information. For users who remember, you can decide if the signal transmission meets your CCPA obligations. For more information on restricted processing methods, see “Helping Publishers Comply with the California Consumer Privacy Act (CCPA)” (Google Ad Manager, AdMob, AdSense).

Translate »