Google Analytics: 5 Free Tools that Enhance and Uncomplicate it

Free Tools that Enhance and Uncomplicate Google Analytics:

You’ve probably heard that you need to keep an eye on marketing results.

After all, how else would you know what works and what doesn’t? But… “tracking the stats” isn’t always as easy as it sounds.

Especially when it comes to using Google Analytics!

Let me make this a little easier for you.

Let me guess before I start. I assume that Google Analytics is installed on your website. If you don’t, this is your first step.

By default, Google Analytics does a great job of tracking your visitors as they move from page to page, but unless you know what you’re seeing, it can get very confusing and overwhelming. Don’t worry if this has happened to you before, we were all there.

Fortunately, there are some excellent analysis tools that can make this easier and I’m going to show you five of my favorites.

Most of them you’ve never heard of, but… a word of warning before we get started…

Just because the tools are listed here doesn’t mean they’re perfect for every situation. Try it, keep it if it’s useful to you, and discard the ones that aren’t.

Let’s start with my favorite “hidden gem”:

PadiTrack

Cutting edges just got easier.

What does it do?

Like the other tools here, PadiTrack connects directly to your Google Analytics account but displays the data in a much easier-to-understand format. Especially when it comes to finding a sales funnel.

Here is an example of what this report looks like:

Why is PadiTrack useful?

Among other things, PadiTrack shows the conversion rate for each step of your funnel. This means you can quickly run into problems with the conversion process, such as a confusing call to action or an option that might not work.

You can also see how your conversion funnels are performing with specific segments. For example, you can create a user segment based on a new email campaign, traffic driven by a specific keyword, or new visitors to your site found by Google.

PadiTrack has a ton of other great reports, but this one comes with the free version and is a “must add” to your analysis arsenal.

pencil case

Let the data tell your story.

What does it do?

Quill Engage is a relatively new free service that collects data from your Google Analytics account and translates it into an easy-to-understand report. So all these numbers and graphs? Practically gone! With Quill Engage, you receive a weekly (or monthly, if you prefer) email in plain English.

Here’s an example of what it’s like…

Why is Quill Engage useful?

Let’s face it… Google Analytics can be hard to understand.

Especially if you’re not sure how it all fits together. Quill Engage literally delivers the same data in plain English and tells a story about your data so you can easily understand and act.

According to the developers, they will also add a new delivery format that will allow users to post to Google Docs, and reports will soon include new data sources such as goals and conversions.

Did you get the latest Google algorithms to update?

What does it do?

One of the biggest obstacles for online marketers is Google itself.

In particular, how Google search updates can affect traffic patterns. Panguin is a handy tool to keep track of your analytics and to monitor all-important (and minor) Google updates. You can quickly see if your traffic has been affected by a recent update of the infamous search algorithm.

Each of these vertical lines is a known Google update.

Why is Panguin useful?

It’s very simple.

Once you’ve given Panguin access to your Google Analytics account, you’ll be able to see how (and if) the new algorithm has affected traffic to your site. You can also enable or disable the various updates (Penguin, Panda, etc.) to customize your screen.

With Panguin you can quickly find out if changes in your traffic are based on fines imposed by Google or (GASP!) If you really benefited from the latest update.

N2K

What do you want to know?

What does it do?

This newcomer to the area is finding his way and it’s worth a look.

N2K gives users a one-page overview of their Google Analytics data, showing the best drivers from the last month. In this way, it is similar to Quill Engage. Size is the biggest difference in this tool.

That’s what I mean…

As you can see, they display data in the form of columns, so you can quickly see month-to-month (or year-to-year) trends across your traffic sources, devices, and so on.

Why is N2K useful?

All the complex data collected by Google Analytics is presented to you in compact but comprehensive areas of interest.

You can take a quick health test on several topics:

• Nation,

• Traffic source,

• Landing pages,

• Visitors,

• Device types and more.

It’s incredibly easy to use and you get a detailed report that automatically shows you what’s going on and what’s wrong.

G Analytics for Android or GAget for Mac OS X

Keep an eye on your ratings everywhere!

Can’t get enough data? Do you want to check your traffic sources? Yes… there is an app for that!

What are they doing?

These apps are designed so that you can easily manage your data, whether it’s on your computer or mobile device. Both provide a comprehensive view of your site’s statistics, making them easy to find.

Why is this useful?

I’m strong on Android, so I use G Analytics for Android. It’s intuitive, easy to configure, and works great for summarizing your data. You can download it from Google Play.

For Apple users, you can use GAget for Mac, available for Mac and iPhone desktops.

Details are displayed in a simplified format, depending on how often you want to track changes to your site. The app automatically checks for updates, making the often complicated task of reading graphs and statistics easier, faster, and easier on your iPhone or Mac’s dashboard.

What will be your favorite?

The best thing about these tools is that they all currently offer a free (but still usable) version. It connects intuitively and always improves your trusted Google Analytics account.

As I said before, it is not necessary to use all 5 analysis tools.

The best approach is to give everyone a chance and see if everything is okay. Sit back and get ready to streamline your website review process.

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