What the 2021 Google Core Algorithm Update Means for Ecommerce:
Google has announced that the new Google 2021 algorithm update will be released in May 2021. This update targets a subset of the user experience that Google calls “page experience” and introduces a new set of metrics called Core Web. measure how the user experiences page performs. These statistics typically measure different aspects of the pages (load time).
What are you learning:
• What is the Google 2021 Algorithm Update?
• How the new update affects eCommerce SEO
• How page performance affects today
• How to check the most important vitamins on the Internet
What is Google Algorithm Update 2021?
Google’s 2021 Algorithm Update, also known as the Page Experience Update, was originally announced in May 2020. Google is updating its algorithm to give search engine users a better experience by giving preference to the site’s website. High quality and high performance in search results. As mentioned, Core Web Vitals helps Google determine the performance of a specific page.
Core Web Vitals includes three new metrics:
• Maximum ink content (LCP)
• Delay on first entry (FID)
• Cumulative Layout Change (CLS)
Let’s take a look at what each of these metrics measures to understand how these metrics currently affect user experience and load times.
The biggest content refinement (LCP) is Google’s page load statistics.
LCP measures the number of milliseconds it takes to load the largest block of content on the page. When this happens, the page appears to be fully loaded for the user.
For example, if an image is the largest block of content, the page will fully load before the image is fully loaded.
The first import delay (FID) is the measure of the interactivity of Google pages.
FID measures the time (in milliseconds) it takes a user to open a page by clicking the displayed button.
An example of FID is when you buy and a page appears to be fully loaded; However, if you click “Add to cart” it will take longer to load.
Cumulative Layout Shift (CLS) is Google’s stability page.
CLS is the most complex of the three comprehension criteria. Measures how long it takes for all elements on the page to fully load so that when a user clicks on a specific element or button, the page doesn’t move.
Let’s say you’re on an eCommerce payroll page, where a “Checkout” button appears just above a “Back” button to understand CLS. If you forgot to add something to your cart and click the “Back” button, but the page suddenly moves so that the cursor clicks the “Buy” button, this indicates an incorrect CLS.
The impact of e-commerce reviews on the page experience has been renewed
SEO is an important part of marketing any eCommerce website. That’s because organic search is one of the best ways to drive qualified traffic to your site that isn’t directly related to your total advertising spend.
If you already have an SEO strategy in place, it’s important to consider how Google’s 2021 update will affect your ranking. Core Web Vital is already used to measure user experience, but with the new update, it becomes an official SEO ranking.
This means that Google determines which pages lead users to specific search terms based not only on how the page answers their questions, but also on the page’s performance. In other words, if there are two pages that answer a user’s question and one of the pages has a slow page (bad user experience), Google will prefer the page that answers the question and provides a high-quality user experience.
Google’s algorithm is constantly improving to answer user questions and provide users with the best search experience. Core Web Vitals is not the only factor that determines how you rank pages in search results, but it will likely be important enough to influence the amount of traffic that comes to your site from organic searches.
How page performance determines the user experience and e-commerce
Every digital marketer knows the importance of user experience (UX), including high website speed and stable, interactive web pages. Core Web Vitals measures how different aspects of loading speed affect the user experience.
Nobody likes a page that loads slowly – in fact, a large number of surveys claim the link between successful and successful websites. A Google survey of millions of page impressions found that users dropped a page when a site complied with Core Web Vitals recommendations (if the page rank was yellow or higher).
According to Google, slow speeds also have a serious effect on the bounce rate:
• When the recharge time increases from 1 to 3 seconds, the bounce rate increases by 32%
• When the recharge time increases from 1 to 6 seconds, the bounce rate increases by 106%
Google has given specific recommendations for the number of milliseconds it considers acceptable to provide a high-quality user experience, the number of milliseconds it considers to be minimally acceptable, and the number of milliseconds that indicate that your site is performing below expectations.
Following Google’s guidelines will not only help you rank your pages higher in the search results, but it will also lower your bounce rate, which will help your site convert better.
How to check your important web data
Use Google Search Console to get a CVW report
Google provides detailed documentation about Core Web Vitals, which explains exactly what it is and what Google Webmaster Tools you can use to verify it on your site.
Use the Google Search Console to get a basic report from the main website and quickly find out if your web pages are performing poorly, mediocre or advanced.
Once you receive a report from the Google Search Console, you can share this information with your web engineers to fix it one by one.
Use Google Lighthouse to test for technical corrections
One of the most accurate ways to monitor your site’s performance in real-time and see if it’s corrected is to use Google Lighthouse to see if it improves your overall performance and underlining when solving individual problems with your site.
Open Google DevTools in a Chrome browser and click the Control tab. Here you will see the option to run a Google Beacon report.
If your changes work, these scores should be green (as shown) or yellow. If you still have red spots, you can deal with them right away.