Google Search to Maintain a Top-Ranking Site in 2021

Using Google Search Console to Maintain a Top-Ranking Site:

One of the most common tips you will hear from any SEO strategist is to install Google Analytics and Google Search Console on your site as soon as possible (and, if possible, before embarking on an SEO campaign). When done, you will immediately recognize the value of Google Analytics; This is an important way to understand and adapt to what resonates with your audience.

You may not know what to do with this information.


Like Google Analytics, Google Search Console is a free tool from Google that allows you to measure the performance of your website. The difference is that Google Analytics does this by identifying your users and analyzing the people who really care about your site. The Google Search Console, on the other hand, analyzes the “behind the scenes” of your website, specifically the factors that influence its ranking. It provides a workable set of techniques and things you can do to help you plan a more effective SEO strategy.

Webmasters may not be the only ones using Google Search Console information (a fact that Google made clear by changing the name of their tools a few years ago from “Webmaster Tools” to “Search”). Console “) using Search Console data:

• E-commerce activities

• Web developers and designers

• SEO experts

• Application developers

• Marketing

• Professional online security

ready to start? Here are the steps you can take to set up the Google Search Console and explore the richness of information.

1. Register and search the Search Console

Log in to the same account you use to access your Google Analytics data – you can link the two so that each one can provide better information. If you have not yet verified your account, enter your website domain name and click the “Add Property” button.

It offers different options to monitor your website. Although both methods work, we think the HTML tag is the simplest method. You will receive a single code to paste into the <head> section of the HTML template (before the first <body> tag).

2. Submit your XML Sitemap

After setting up the Google Search Console, the first step is to submit your Sitemap. A Sitemap contains all the links on your site so that Google can quickly crawl and index it.

Get search terms to get more traffic

The Google Search Console Search Results section is an interactive report that you can use to learn more about your customers and how they came to your site. The tool allows you to compare pages based on different search terms entered by users to access your site, number of clicks, number of impressions, filter, and average position.

This data will give you a better idea of your website is well-suited to the relevant terms and if you need more accurate content. Sometimes, even if you’ve optimized for a specific keyword and it’s relevant, you may need more keywords to find a less competitive target. Other times, your site will start to rank for keywords that you have not optimized for, which Google considers to be an important clue to the purpose of the page. If your keywords are different than you expected, more targeted page content is needed.

4. Read more about links

An influential ranking that Google uses to determine authority is the number and quality of backlinks pointing to your site. Think of an authentic and relevant backlink as a “vote of confidence” or an endorsement for the topic. The links in the left pane (not the site links search box) show this information. This report documents which sites have the most links to you, which pages on your site have the most links, and which anchor text groups a visitor clicks to reach your site.

Networks to obtain these connections must be a practice of quality rather than quantity, and each connection must be useful to the public. If you’ve used shortcuts or paid for links, the next section might be for you.

5. Did Google tag your site?

Google’s Spam Study Guide exists to search for spam sites, paid links, and other black-hat tactics that the algorithm can’t detect. If your website is bookmarked, this is a serious warning and should be addressed immediately so it doesn’t get removed from Google’s index.

6. Check for scan errors

A website that Google can easily use is a precursor to organic search traffic. If you regularly check the top Google Search Console sites, you can:

• 404 errors

• Broken links

• DNS errors

• End connection

• Other errors

Pay particular attention to your 404 pages (pages that appear as 404s to Google and your visitors, mainly because you deleted the page after publishing it). While not all 404 errors are a problem, it’s common for an eCommerce site to remove older products, but this data is valuable. If you don’t find a 404 record, it could indicate a flat platform migration, accidentally deleted products/categories, incorrectly coded links, or a faulty 404 error page.

If an invalid page is still important to you or your users, recreate the page or implement 301 redirects to the most appropriate direct page so that the previous page’s SEO value is carried over to the destination URL.


Google Search Console is a valuable tool for eCommerce merchants and others who think they have a quick way to understand website performance. This post was about our favorite reports, but we encourage you to research the tool yourself – we’ve just scratched the surface. If you get stuck, each page has a “Help” button to help you with the specific report.

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