Google Shopping 101: How to Set Up A Google Shopping Campaign

How to Set Up A Google Shopping Campaign:

Google Shopping ads are a great way to showcase your products and drive traffic to your site by making sellers appear in search engine results (SERPs). However, anyone new to advertising may be confused by offering the prospect an effective strategy. Now let’s look at commercial ads and how to set up your first campaign.

What are Shopping ads?

For traditional text ads, ad auctions determine which ad is shown based on who bids on the keywords they’re looking for. However, product ads in a Google Shopping campaign may provide the seller with multiple images directly related to what is being advertised.

To the right of this SERP, the store announcements are highlighted in red. Each contains a photo of the advertised product, as well as the store’s title, price, and URL. It is also possible for companies to provide additional information, such as the return policy or product evaluation. Being able to provide specific product information is the biggest advantage of shopping campaigns because customers who click on these ads are highly interested in making purchases.

Store ads also have their own listing on a SERP. By clicking this tab, users can see even more results, which can be filtered by factors, price, category or brand.


Before you can set up your ad, you must upload your inventory to a data feed file in Google Merchant Center. Some ecommerce platforms, such as Volusion, offer Merchant Center integration to help you, but you can also see if you can create a feed manually or use a third-party solution. The information in the store stream must be complete and comply with Google’s product specifications and general store policies.

Product data is critical to determining which Google searches are relevant to which products. It may take several days for Google to review your approval and disapproval of your products on the first upload. Google Merchant Center is a great way to quickly see product information issues and fix missing product information, and it can help you evaluate your product in the retail chain.

Google Ads Configuration

Once your cart is set up, you can start creating your Google Shopping campaign. Visit the ‘Campaigns’ page in the Google Ads interface to create a new campaign. Choose a goal for your campaign and select “Shopping” from the campaign drop-down list.

Create an ad group

The second step in setting up Google is to create your ad group. Select the ‘Buy products’ option and give your ad group a name. So make your offer. Keep in mind that you pay when someone clicks on one of your Shopping ads, so set a bid and budget that will help you achieve your business goals.

After launching a campaign, if you decide to target your ad group by brand, product type, category, eligible label, or any other organization that combines related products in your feed, go to the ‘Product groups’ page under Group ads and click pencil button next to “All products”.

get ready

You have just completed your Google Shopping campaign! If approved by Google, your products will now appear online in a format that clearly and effectively showcases a product relevant to what they’re looking for. Like PPC ads, you only pay when someone clicks on your ad. The Google Ads Help contains important Google Ads settings and features. The Google Shopping Network opens up a whole new world of search possibilities and by continuously optimizing your campaign and adhering to Google best practices, your Shopping campaign is on the road to success.

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