Google’s search choice option made no dent on market share: Thursday’s daily brief

As we learned earlier this year, Google could leave Australia if the Australian government continues to threaten the giant with looking for news links.

Facebook has now said it prohibits publishers and users in Australia from sharing or viewing news content if they are forced to pay taxes to content publishers. A statement from Facebook said the law had misinterpreted the relationship between Facebook and publishers. The report, of course, includes posting content created by others to Facebook (link to) without paying a cent. Yes, and to help publishers drive traffic to their sites.

This threat to Facebook could harm publishers, but what’s the impact on Facebook’s business model in Australia (and countries other than the previous)? Facebook may have been a place to share your wedding or cat photos, but its popularity has certainly grown as it has become a major news source for many of its users, for better or worse. Clear news from other people.

The choice to search on Google has virtually no effect on market share

Google’s selection screen was created nearly a year ago to appease the European Commission after the company was fined € 4.3 billion (about $ 5 billion), the largest antitrust fine the Commission has ever imposed. But the industry is no more competitive now than it was before Google introduced the search selection screen, with Google dominating the market and other search engines barely diving into it.

The search options screen is offered to Android users in the EU who are restoring their devices for the first time or after a factory reset. There are four search engines to choose from (including Google) and the user’s choice determines the default search box on the home screen and in Google Chrome.

A disadvantage is the limited number of Google alternatives that appear on the screen and the fact that the screen only appears on Android devices released after March 2020. Google’s competitors get screen space and always offer lower rates than Google. the search engine is selected by a user.

A new search options screen can reduce Google’s share of mobile devices in select markets by up to 20%. If the number seems high, it’s because it is, but by today’s standards, Google’s share of the mobile search market has dropped by only a fraction of one percent, indicating that the selection screen has little or no effect. What you don’t do is not. t. had a competitive scenario.

What is the search selection screen and how did it happen?

The search options screen will be displayed for Android users in the EU setting up their devices for the first time (or after doing a factory reset). There are four search engines to choose from (including Google) and the user’s choice determines the default search box on the home screen and in Google Chrome.

Search engine options vary from market to market (with the exception of Google, which always appears) and are determined by a quarterly auction, where winners pay Google a commission each time a user selects their search engine.

The selection screen was announced in August 2019 as part of the company’s efforts to comply with the European Commission antitrust decision in July 2018 regarding Android and the application package. And from March 1, 2020, Google has officially launched the screen for European users.

The smartphone manufacturing process would normally have led to a slow launch, but the coronavirus pandemic also disrupted supply chains and mobile phone trade, further delaying the initial impact of the choice screen on the mobile search market.

The experiences have been mixed, but mostly negative

Now that the Internet and the auction it offers have been around for nearly a year, search engines have had more time to determine if it has really increased competition between them.

“The first problem [of the auction] was really worse than we expected because nothing happened,” Gabriel Weinberg, CEO of DuckDuckGo, told Search Engine Land when asked if it was an on-screen option. Google’s DuckDuckGo search helped attract more users.

Consumers are looking for convenience, says the new guide

In a guide that explores multiple sources, Crowdspring Market for Graphic Design states that today’s consumer seeks peace of mind, comfort, and a sense of security. Consumers not only want their brands to share their values but also understand and trust them: “People who feel uncomfortable don’t do business with you,” says the guide.

Whether designed for the web, packaging, or offline advertising channels, organizations need to think about how their brand includes not only the right content, but also comfortable colors, spacious layouts, and easy-to-read fonts. Another way to provide comfort is to explore nostalgia, the guide says.

Why do we care?

There is no doubt that consumers are rethinking their relationship with brands. It also reduces the attractiveness of pure transaction indexes for general purchases. Consumers want to return to the brands they feel comfortable with. Convenience may not be the only option – it is still possible for brands to win by being surprising, stimulating, and inspiring. But yes, convenience is an important factor to consider.

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