As budgets and competition increase, experts say you want to make sure candidates have the right skills for the job.
Marketing divisions that are forced to do more with less during the recession in 2020 will be leased, just like in 2019.
“Until the end of the year, Black Friday levels will last about five months,” Parkin said. Consumers are always bloated and companies are in trouble. Companies that invest will be successful and companies that will not fail. “
To expand all marketing programs driven by this spending tree, more organizations will also look for technology solutions. But they need professionals who can serve them.
“There is a fear in marketing that artificial intelligence will replace our work, which is not yet the case,” Parkin said. ‘It’s time for innovation. And with this app, companies need to hire people who can learn. “
Start marketing activities
With marketing professionals working remotely during the pandemic, companies have extended their talent hunt to local regions. The result is an open market for talent, said Justin Sharaf, vice president of marketing for the digital experience platform Jahia Solutions. This competition means that companies must treat their employees strategically.
Sharaf said managers should be recruited for the future of their jobs as they play their part in marketing activities. Are you taking a position or growth potential? If you want to rent and catch octopuses, you can, but the rent will be more expensive. And that person may not be ready for the long journey. I enjoy hiring other people and encouraging others to think about renting, in terms of long-term value.
Marketing agency positions, in particular, require careful evaluation of the skills and competencies required for the position. It’s a mistake to force a marketer to go to a marketing department if he doesn’t have the necessary skills.
I’ve noticed a talent shortage where most companies need marketing efforts, Sharaf said. They drive people in marketing activities, those who are inexperienced. Many headaches and lessons learned. Marketing options have also become so broad. I was in an organization where marketing automation fits into marketing activities. Marketing. And the same goes for traditional products. [Team] and channel marketing.
Marketers also have several areas of marketing within an organization because they often have experience in critical business roles, Sharaf said.
When you are involved in marketing and budget management, you just have to understand how a budget is managed and what is important for forecasting and managing invoices, he said. It’s about the process, the experience, and the skills, not necessarily the experience with a specific tool.
The appointment of managers under pressure to fill marketing positions should not be based on the candidate’s experience with these tools but on social skills.
‘Many of the technically specific skills are transferable. If you know Marketo, you can load HubSpot very fast, said Sharaf.
But just because someone is Marketo-certified doesn’t mean they have a lot of marketing effort, she added.
Use technology when renting
ClientBoost, a California-based performance marketing agency, has also seen its marketing budgets increase. During the pandemic, the agency doubled in size and used an AI-powered recruiting solution, Vervoe, to add efficiency and value to the recruiting process.
Yes, marketing budgets are still growing and that means more opportunities for everyone in this space, said Johnathan Dane, ClientBoost founder, and CEO.
So far, Vervoe has seen a 30% increase between 2021 and 2021 in companies that have used their platform by 2021 to tackle jobs that require marketing skills.
We see candidates who are judged on a combination of social skills and job-specific competencies, said Regan McGregor, Vervoe’s head of growth marketing. For specific job skills, our employers are largely looking for candidates with social media, content marketing, and SEO skills. From a social skills perspective, our employers test attention to detail, communication with customers, and management skills/interests.
In Australia, which led to a reduction in COVID-19 transmission last year, agencies like WPP AUNZ are hiring people with the same value in mind as US agencies preparing them for this year’s marketing boom.
Julian Yong, talent leader for the WPP AUNZ group (which offers communications, advertising, PR, technology, and commerce services), is specifically looking for creative and innovative thinking in marketing and marketing roles. In addition, customer obsession and strong adaptability to change, and skills that combine technical and sales skills with social skills are important.
We don’t rent for the elusive ‘true culture’, added McGregor. We hire people who contribute to our culture. We focus on core values and social skills rather than cultural similarities. Everyone who comes to Vervoe influences us in some way and challenges us to do differently. Think.
The race for market workers also opens the door to more non-traditional recruiting methods. The Whipple platform, founded by executives from digital agency Razorfish, enables agencies to hire freelancers remotely and bring together talented teams.
Over the past six to eight weeks, we’ve certainly seen an increase in demand for freelancers and full-time talent, said Ray Samuels, co-founder of Whipple. We didn’t see a total lack of availability in any of the roles, but the competition for talent was particularly fierce between developers and IT engineers.
He has seen a significant increase in agencies willing to work with any talent, no matter where they are.
In the freelance market, clients are increasingly looking for full-time teams to carry out projects rather than hiring individual experts, said Samuels. Appointing fully self-contained project management teams gives clients a complete solution at a price that is usually more competitive than working with a traditional professional services provider.
If you hire a team of freelance marketing professionals, you can bring an agency or brand to the fore during this upcoming marketing frenzy. But if a company maintains long-term goals and visions, it can look for candidates who have the ability to grow with the company. It can also help the company retain its best talent for the future.
Focus on diversity
One of the key trends McGregor sees in hiring is that potential job seekers are committed to removing bias from the hiring process and a diverse and inclusive workplace.
With so many demands to fulfill marketing roles, companies can shoot themselves in the foot if they don’t hire the right candidate because of their preferences.
ClientBoost, a marketing agency in California, also has its own marketing enhancements. During a pandemic, there is a good training agency and we use an AI-based recruiting solution, Vervoe, to increase efficiency and value in the recruiting process.
Sim, marketing statements are getting sharper and so important, but opportunities for all nesting sites said Johnathan Dane, ClientBoost founder, and CEO.
Currently, Vervoe sees a 30% increase between 2021 and 2021 in companies using our platform in 2021 to help companies with marketing capabilities.