How a podcast can add value to your marketing

I especially miss the networking and fun that a business conference attracts, as well as sales and training. I miss my friends and I feel the people they need.

As we enter our second year of pandemic (shaking our heads), I see what 13 months of personal disconnection means to us: how difficult it is to share what works and what doesn’t, especially for those who want our 2020. a guide to reading because of unexpected challenges.

It was not easy. Many of us are stressed, exhausted, exhausted, and without the inspiration that digital marketing has brought. Much of this comes from the archive connection that cannot be resolved with Zoom.

The network continues, but it’s different now

For example, our email business relies on the work of people like me and my colleagues. We work for different companies, often tough competitors, but in the pre-COVID era, we shared our knowledge and experiences during headlines, interactive sessions, and happy hours after the event. This limited knowledge took everyone to the next level and made everyone smarter.

When live events disappeared in 2020, virtual conferences took their place. Technology was less important, although the lack of informal networks makes it less attractive to me.

But even more than virtual conferences, online audio has started, whether it be podcasts, webinars or vidcasts, or even emerging platforms like Clubhouse. We are constantly surrounded by content to fill the void created by the loss of personal events.

Brand marketers who had no other live chat methods to keep in touch with prospects and customers doubled their live audio with podcasts, webinar series, or videos

These are low-point access points for community connectivity. They added faces to names that were just bold in blog posts or tweets and had access to influencers. They also create the voice of the brand when done right – here’s what you need to remember because it can be wrong in many ways.

So you want to start a podcast …

… or a series of webinars? If you want to do it because everyone does it, you can stop now.

I mentioned earlier that podcasts and webinars are easily accessible during live events, but this is not the domain of dreams. You can build it, but people do not come unless you give them something in return for your time. Creating a program worth listening to takes time, budget, discipline, and connections.

I especially miss the networking and fun that a business conference brings, as well as the sales and training. I miss my friends and feel that people need them.

As we enter our second year of the pandemic (shake my head), I see what 13 months of personal disconnection means to us: how difficult it is to share what works and what doesn’t, especially for those who want unexpected challenges. Do not.

It was not easy. Many of us are stressed, exhausted, exhausted, and without the inspiration that digital marketing has brought. Many of them are file associations that cannot be corrected with Zoom.

The network continues, but it’s different now

For example, our email business depends on the work of people like me and my colleagues. We work for different companies, often tough competitors, but in the pre-COVID era, we shared our knowledge and experiences during headlines, discussion sessions, and happy hours after the event. This limited knowledge took everyone to the next level and made everyone smarter.

When live events disappeared in 2020, virtual conferences took their place. Technology was less important, although the lack of informal networks makes it less attractive to me.

But more than virtual conferences, it started with online audio, whether podcasts, webinars or vidcasts or even emerging platforms like Clubhouse. We are constantly surrounded by content to fill the void created by the loss of personal events.

Brand marketers who have no other direct chat methods to keep in touch with prospects and their customers link live audio to podcasts, webinar series, or videos

These are low-point access points for community connectivity. They added faces to names that merely ventured into blog posts or tweets and gained access to influencers. They also create the voice of the brand when done right – here’s what you need to remember because it can be wrong in many ways.

So you want to start a podcast …

or a series of webinars?

 If you want to do it because everyone does it, you can stop now.

I mentioned earlier that podcasts and webinars are easily accessible during live events, but this is not the domain of dreams. You can build it, but people do not come unless you give them something in return for their time. Creating a program worth listening to takes time, budget, discipline, and connections.

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