What is virtual reality?
Before we start with VR and how it applies to marketing, we need to establish some definitions.So, what is meant by “virtual reality”?In essence, virtual reality is a computer simulation of an interactive environment.It looks real and physical when you use electronic devices like headphones, glasses, and phones. But it is not.Virtual reality can take many forms.Samsung is currently developing and selling a product called “Gear VR” that is used for games or simulations of real but fake worlds.Virtual reality is growing rapidlyWith all these new features, it’s no wonder that the virtual reality market is growing.Current worldwide revenue from virtual reality is $ 7 billion in 2017.
How Pokémon Go generates virtual reality marketing
When it was launched in 2016, it took the world of the internet and mobile games by storm. The game itself was simple. You installed the app on your phone and ventured into the real world to capture Pokémon with it. The game included a virtual map that tracked virtual Pokémon depending on where you were in the city.
Smart homes are getting smarter. The popular smart home technology that was introduced last year can already be seen in the second version.
Voice-activated technology is the preferred method for major smart home companies to distribute their products. Amazon Alexa has conquered the voice technology market by storm. Many suspected that Google Home or the Apple Homekit was leading the group, but that has not yet happened.
With home automation, we generally think of a complete home system, such as a thermostat or a camera system. Smart home technology has penetrated an area with specific facets and rooms in the home. For example, smart day centers. Smart nurseries include products like baby monitors, scales, heart rate monitors, and more. External systems such as intelligent garages, intelligent sprinklers, intelligent bells, and intelligent external surveillance are also very popular.
The Impact Of Virtual Reality On Marketing?
Unlimited ticket sales
Virtual reality will create a world where events cannot be exhausted. Don’t get me wrong, there is still a physical limit to the capacity of each event. But you can participate in any event in the world.
Would you like to sit next to Leonardo DiCaprio at the Oscars? It will be possible.
Do you want to sit in the front row at a UFC event? It will also be possible.
Do you want to travel to space with NASA astronauts? He is perfectly capable of it.
African safari ?! Why not.
For opportunity marketers, virtual reality will create a world where unlimited tickets can be sold. There are no logistical boundaries.
Every sports organization sells “virtual season tickets” to fans. You can choose from different packages and the costs depend on the chosen experience. Want to sit on your nose and bleed? Or do you want to sit next to Connor McDavid on the Edmonton Oilers couch? Either way, there is an option that suits your price.
Virtual purchases are good:
Here’s a new idea … Virtual reality will be combined with drone delivery to maximize the shopping experience. It will happen.
Of course, some of our “traditionalists” still prefer to walk or drive to the mall and shop in the “real” world. After all, the idea of ordering products through a headset is difficult to understand, but it will happen. Because? Because modern people want comfort. After all, we always want comfort.
We choose convenience because we are an impatient species. We are looking for the fastest way to be satisfied. So why go to the supermarket when you can just put on your headphones, pick your products, and get a drone in an hour? This is very useful.
Accountability is essential for service-oriented companies:
Let’s put it this way … It has never been more important to be a good person – or to conduct business with care and diligence.
If you abused a customer 30 years ago, you may not feel the impact the behavior has on your business. Word of mouth was more difficult to understand because there was no social mechanism to drive sentiment. But then social media changed the game …
Virtual reality has been an innovative and evolving technology for the past five years. All kinds of products, services, and games are starting to take advantage of technology. Every day, virtual reality is becoming more and more a reality as companies follow the trend of rapid growth. And the consumer also participates. Pokémon Go has captured the lives of millions of people using virtual reality games. And companies are starting to develop virtual reality devices that can be connected to their cell phones. Technology expands and grows, just like the user base. And when it comes to marketing, it means we have a new channel to deliver marketing messages. However, if you want to use a new medium, you need to know how it will affect the future of marketing. Virtual reality is growing fast. More and more companies are making VR-based products and more and more companies are investing in technological development.