How AI is supporting a KFC, Taco Bell franchisee

By the time you read this article, you’ll know if Tom Brady took his new franchise to his seventh personal Super Bowl win. Some will be happy, others upset. And I’m sure there are people among you who don’t care at all.

As a sports fan in New York, I wouldn’t describe myself on the Brady track, but I couldn’t help but open an email from GolfSupport.com with Ahlefs’ online analytics tool with the questions that no longer arose. on Google about veteran QB.

Imagine the disappointment of GolfSupport.com when the main question was, “Does Tom Brady play golf?” but “How much is Tom Brady worth?” followed by questions about his age and his wife’s name: they both thought everyone knew the answers.

KFC and Taco Bell use AI as a subsidiary

Mitra QSR, a large fast-food franchise that operates more than 500 KFC and Taco Bell businesses, has implemented an AI solution to adapt to changes in consumer habits during the pandemic.

Hypersonic, an AI consumer information platform, helped Mitra QSR develop data-driven answers to various questions, including analyzing changes in customer habits, occupational safety, and aspect management.

The transformation within the company has been significant over the past year. In many places, it only changed after it decreased, which negatively affected the efficiency of the tickets. There is a growing demand for packaged meals instead of individual orders and an increase in digital sales, which is putting pressure on staff availability and productivity. The time it takes to receive most orders has changed and interaction with delivery services like Door Dash, Postmates, and Uber Eats has been much longer.

The Hypersonic platform provided insights and recommendations to support the wide range of quick decisions needed for the changing environment.

Why do we care?

It’s a story about artificial intelligence that helps a non-tech company respond to big changes in a short amount of time. It suggests the role AI could potentially play in business management and areas such as personalization and engagement.

See digital football resources

If you’re wondering how the NFL can handle an extraordinarily large library of digital assets – photos, videos, and text – we have the best. Interview with Paul Murphy, digital image of the Union of European Football Associations (UEFA). UEFA represents no less than 55 national football associations and organizes national and international football competitions, including the European Championship.

Managing the large number of photos taken by different photographers and for the most diverse purposes was a challenge. Paulo explained to us how he handled the task.

Watch an in-depth discussion of DAM with Paul Murphy here.

We are looking for industry experts

Our Spring MarTech event will take place from March 16th to 17th and we are still looking for industry experts to compile our list of speakers. If you have experience with CDP management or predictive analytics technology for your organization and would like to share your knowledge with others, fill out this short form and let us know.

Expert sessions focus on the development of customer behavior and its implications for marketers and marketers. After participating, you can:

• Use CDPs to enable decision making and culture

• Use attribution and predictive analytics to understand what attracts customers to your company or brand

• Achieve efficiency with asset management, project management, and workflow technologies

• Maximize extensibility and use of marketing automation

Continue your learning efforts and discover time-saving marketing technology, all free and easy on your computer.

The 2020 events were, among other things, the catalyst for profound and lasting changes in customer behavior. Perfect digital experiences, context-relevant messages and offers, competitive prices, and perfect delivery are now at stake for consumers and B2B companies.

The rapid change in consumer demand has exposed the weaknesses of many brands. Some have accelerated the digital transformation. Others started.

Marketers in these brands are turning to industry experts, colleagues, and providers of educational (and inspiring) solutions so they can apply technologies and marketing practices that meet customer needs.

MarTech is your chance to learn from them.

Register online for free to unlock more than 65 expert-led sessions, featuring practical tactics and proven strategies, plus the three most recent and powerful keywords.

If you’re wondering how the NFL can handle an extraordinarily large library of digital assets – photos, videos, and text – this is our primary choice. Interview with Paul Murphy, digital image of the European Football Association (UEFA). UEFA represents no less than 55 national football associations and organizes national and international football competitions, including the European Championship.

It was a challenge to manage a large number of images of what is difficult for different photos and to achieve more different objectives. Paul explains how he addresses this task.

Watch a discussion of DAM with Paul Murphy here.

We are poorly qualified in this area

Our MarTech lens loan runs from March 16th to 17th and we are always close to an industry expert to service the speakers. Whether you are CDP management or predictive analytics technology, learn about other components in an organized way. Fill out the form quickly and let us know.

Technically proficient sessions to develop customer behavior and its implications are indicators and marketing actions. After participating, you can:

• Use CDP with a more flexible culture and decision-making processes

• Use attribution and predictive analytics together to understand what drives the customer to the meeting or survey

• Be effective with team management, project management, and workflow technologies

• Maxi is not just the extension and use of marking automation

Continue your learning efforts and discover time-saving marketing technology, all for free and with a simple click on the calculator.

This 2020 conference was the catalyst for a profound and lasting change in customer behavior. A perfect digital experience, displaying and delivering messages relevant to the context, competitive prices in the perfect version, is another issue for the consumer and the B2B.

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