How Storage Asset Management succeeds by marketing its third-party storage owners

SAM relies heavily on reputation-based customer conversations

Pennsylvania Asset Management, known as SAM, has an effective marketing strategy. However, it is rare that the company is not really interested in marketing.

In fact, we are guilty of little marketing. All of our growth comes from word of mouth and referrals. We do not market ourselves as actively as possible. This is what Melissa Stiles, SAM’s head of marketing and sales, told us. But the growth has been quite tangible, from the beginning of 22 management contracts in 2010 to the execution of almost 350 contracts today.

Marketing and management by third parties

What SAM does is manage storage facilities for third-party owners (SAM does not have one). We do everything from operations and marketing to the responsibility of the owner, said Stiles. Basically, anything but declaring income tax

SAM’s primary marketing objective – about 95%, says Stiles – is to market the third-party storage facilities they manage, primarily through customer engagement through the online reputation management platform.

I think we have used our reputation for about five years, said Stiles. ‘We were always the first to do market research and so on. Use the. We were one of the first companies to rent a house online and we quickly realized that renovations would be important. We have a reputation and reputation management program to meet our needs.

Focus on rankings and SEO

Sure, SEO helps, of course, but that’s not the only reason it’s important. We know that about 50% of our customers have never used storage space, says Stiles, so people want to read reviews before choosing a driver.

SAM uses reputation to actively recruit reviews and respond ‘in one place. To understand how important this is, think that SAM represents about 76 different brands. This is because SAM offers owners the option of joining the national brand – Storage Sense – or adopting their own brand, which often refers to facilities by the name of the city in which they are located.

When I entered the industry, there were a lot of facilities called ‘AAA self-storage’ because you were listed in the address book before. This is now a city to buy as it will help you with your online SEO.

SAM not only provides reputation management through reputation, but it also builds websites and helps promote impressions and movements in the market. ‘We are going to build a friendly website with which you can make your rental completely online. We will be doing SEO strategies – on and off the page, budget, ads, etc. – also on social networks, in some cases mainly on Facebook, Instagram. AdWords and payment methods, if necessary.

Social media too

The reputation platform manages social networks, with messages from all feeds appearing in a mailbox. It was a lifesaver for my social team. They don’t have to go through every page on Facebook. Twenty-six points, remember.

Google [My Business] launched the [desktop] messaging feature a few months ago, said Stiles, and we are surprised at how many people use it and that the Google app is wrong. Statistics: How long does it take? ? we will provide more customer service, sales notification, etc.

Stiles uses SpareFoot, a national repository that he describes as an Expedia store, but it also depends on local reach so that representatives can build relationships with centers of influence that can be good sources of customers, like apartments.

Thanks to his vertical experience, SAM works with The Storage Group to create websites, but the rest is done internally by a marketing team of eight people.

And so SAM grew without much publicity. We are focusing well on our stores, said Stiles.  The success of our stores has encouraged our owners to continue to buy or recommend.

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