What started as a home publishing platform has become an impressive piece of the market with integrated content, experience, and commerce.
Since its inception nearly 150 years ago, the Washington Post has built a reputation for investigative journalism, political coverage, and ubiquity in the Washington DC ‘game’.
There may be no journalism in this fierce year of the double election, but the Arc Publishing digital platform is the Washington Post’s most influential resource.
Arc Publishing is an integrated digital experience and content management platform that connects your cloud-based tools with publishers, broadcasters, and brands with a portfolio of more than 1,200 websites in 22 countries with more than 1.5 billion readers worldwide. Its origins stem from the Washington Post’s need to solve its problems and transform the digital newspaper experience into a digital news agency that meets the initial business needs identified by Arc Publishing.
The Washington Post, which has not been tested outside of its own ecosystem, offered its college newspaper platform for free before reporting to its first paying customer, the popular Willamette Week (OR), in Portland for the past five years. Meanwhile, Post Arc Publishing is constantly improving.
“In March, we visited more than 1.5 billion pages with more than 1.5 billion visitors,” said Scot Gillespie, CEO of Arc Publishing. “We were prepared for this stopover, so we didn’t have to worry about increasing traffic for us or our customers. It was great to see the success of customers who can work remotely, publish quickly, collaborate and attract more visitors. Comment. Positive feedback from customers who used our experience to create this Washington Post tool and is reflected in our performance. “
A platform for performance
The Arc Publishing platform goes beyond website redesign and content enhancement. The continuous development of the platform over the past five years to meet consumer demand, both from media customers and companies such as British Petroleum (BP), has helped generate revenue and expand the customer base.
The Arc Publishing platform includes:
• Live video streaming application that serves as a small control room to create more engaging video content and personalized branded content
• E-commerce platform that enables a rapid increase in product availability due to unexpected or immediate consumer demand
• Entry-level platform that allows customers to create and launch campaigns by managing offers, promotions, and prices
“Collaboration is an integral part of the DNA of our platform, products, and services because that’s how we excel at converting our news content,” said Gillespie. “Speed, performance, size, and operational efficiency have been integrated into our business and engineering from the start. Our job is to put in the right technology stack so that our customers can focus on the content. “
Arc Publishing’s content services are sustainable for peers in the media industry, such as Oregon Public Broadcasting, and serve as the foundation for broader campaigns such as the current one with BP.
How was content the cornerstone of Arc Publishing’s success?
• Tools to create equally effective content for media and business clients;
• Page Builder, an editorial platform for editing home pages and web pages in general; dis al
• A curved platform with artificial intelligence that guides the public to relevant content.
“We knew that if we solved the content problem and posted it here on the Washington Post, it would work elsewhere,” Gillespie said. “Instead of having multiple teams supporting and serving everything, our customers focus more on creating richer and more engaging user experiences. Our customers own the front-end code offered on our platform.”
Commitment to the company
Arc Publishing prides itself on solving problems for its customers, including reducing complexity, enhancing the e-commerce experience, promoting marketing resources, including microsites, and supporting various internal communication processes.
“Internal communication is often an afterthought at the enterprise level,” says Gillespie. “For example, you get patches with technologies that your employees do not have access to. With our platform, you immediately get efficiency and collaboration.”
Arc Publishing is also supported by integrations with Amazon Web Services (Amazon owner, billionaire Jeff Bezos, owner of The Post), Akamai Technologies cloud services, and model client Catchpoint.
With these partnerships, Arc Publishing can create a new website in less than 30 days with fewer implementations for a customer, with all the tools.
“If you ask Jeff (Bezos), it will not be possible to test enough,” Gillespie said. “We have brought culture to our customers”.
Arc Publishing is constantly conducting thousands of tests, from the subscription platform to collaboration tools to the development of new buttons and everything in between.
User experience testing is essential, as the editorial staff of the Washington Post has always acted as a focus group to test users and technology. Arc Publishing’s tests are not only limited to traditional features such as the user experience, but also to tools such as the fast-growing CRM system used successfully for Dallas Morning News.
“We had to keep investing to keep up and we could not afford to keep up with technology,” said Mike Orren, product director at Dallas Morning News. “The implementation of the Arc platform has saved us a three-year roadmap.”
According to Orren, Arc Publishing has helped Dallas Morning News increase reader engagement in terms of the depth of visits and repeat visits. The subscriber platform that, according to Orren, generates more digital signatures.
Meanwhile, the CRM tool has launched a more dynamic presentation service than the Dallas Morning News, from local events and school guides to lists of local politicians, helping the media brand focus on its core business: creating content appealing.
“If the foundation on which you want to build your recruiting experience and your digital product portfolio is a disaster, you need to build a foundation and that’s what Arc does,” Orren said. “Organizations can afford long – term technical debt. Deadline. But the economy does not make sense. You would not build your own printer, so why build your marketing technology?