How to craft a winning SEO proposal and avoid getting a silent ‘No’

Unlike paid media, revenue media does not have the tools to make reliable predictions about the results, leaving potential SEO customers indecisive.

Let’s look at a typical story of how the shipping process works. Sarah, the CEO of a successful SEO agency, is introduced by a mutual friend to the CEO of another successful e-commerce business.

He knows his team and he knows the Zoom client. They have a wonderful conversation and look forward to creating a great partnership.

Full of optimism, Sarah puts forward an informative SEO proposal for her best colleagues. They analyze competitors, conduct keyword research, explore organic opportunities and form a unique strategy to achieve impressive results.

The day of the presentation comes and the e-commerce team comes together and constantly shakes their heads on every slide. Everyone eventually feels good. Sarah is excited.

It was not Sarah’s job to check emails. Evaluate everyone quickly and ask for confirmation at the beginning of the project.

He does this almost two weeks a day and with each passing day, his self-confidence increases. There is no response from the prospect.

It’s hard to follow. What can he ask for? Why not tell them if you want to track down the SEO campaign or not? What about this ‘not quiet’?

To understand what makes customers indecisive

If you’ve already deployed a few clients, you’ve probably experienced a similar situation. It looks like a victory, but communication slows down. It is not clear if you should follow it. And even if you were successful, what would you ask for?

They did not express concern or categorically reject the proposal. First, you need to bring something to your table.

They invested time in meetings and perhaps even shared their analytical report. She has gained some confidence so far.

What if the dilemma stems from the fact that they have built trust based on a ‘feeling’ during the meetings, but there is not enough knowledge to determine whether the desired results will eventually be achieved?

They want to make sure they make the best rational decision, but they can not.

If you explain the reasoning behind each data and action point and explain the first principles, there should be less room for doubt and more for critical thinking.

Let’s take a look at the steps that can help an SEO proposal and how to create clarity and trust using detailed data.

What does an SEO proposal contain?

1. Demonstrate good industry knowledge

Search for keywords. Keyword research is the first step to getting to know your client and your industry better.

The quality of your presentation depends on choosing the right keywords and interpreting the principles behind your decision.

Along with your experience in choosing exactly what you value for optimization, you build your own portfolio of keywords. But it can be difficult for your client.

 Sometimes entrepreneurs have a different way of describing their business. They can then ask the wrong questions about the words they want to associate their brand with.

You can help your customers focus on end-user search behaviors by describing why there is no reason to improve the visibility of searches that are navigation keywords and cause website links. Continue to understand why you have grouped search results that return the same search results and that are part of the same topic.

Overview of participants. Customers may think that their competitors are other companies that sell similar services and products, regardless of their organic visibility. I do not agree that a particular website or company is part of your industry, but you have information in your favor. You have selected only the companies that receive the most impressions for the selected keyword phrase, all of which are easily verifiable with a Google search.

 The different points of view form the basis of the event. Although it is impossible to predict what the future will hold, the current results are accurate.

If a participant was already successful, it shows that there is an important opportunity.

2. Determine current SEO performance by dividing organic traffic into registered and unregistered brands

The result of SEO is the increase in organic traffic. It gives many people access to organic traffic if they want to measure SEO performance.

The total amount of organic traffic is made up of brands and brands. However, it is only the unmarked traffic that is associated and based on search engine optimization.

Your client can see it intuitively, but he didn’t have the tools to study the data. The split of the two will focus the evaluation process on SEO. It also shows that you are not receiving credit for marketing activities already in progress and clears up any other concerns that the customer might question.

 It could also be the first time the customer shows how much sales your brand is generating, an issue that has probably been in trouble for a long time.

3. Make a realistic prediction that can be understood and verified

Estimate the impact in terms of clicks and conversions rather than ranking

From a customer perspective, all visibility improvements have one ultimate goal: to improve the performance of your business.

It is tracked by businesses via clicks, transactions, or e-commerce targets. By providing better click and conversion rankings, you connect your SEO campaign to the reality of running a business.

Deciphering the impact of rankings on clicks and conversions may seem like a simple formula for a customer at first.

Looking at the survey volumes, the annual trends influencing previous data, and the changes in CTRs, there is a lot of work and reflection going on.

But to do that, you need to get to an even lower level: how Google displays the results for each keyword and how changes to search functions affect performance.

Furthermore, the arrival of the mobile phone brings even more pieces to the puzzle.

The “ten blue links” support a combination of search functions and organic results. For example, searching for “hotels in Paris” will trigger the Google hotel widget and at least two ads. More than three complete documents are needed to get the first organic result.

4.Compare your SEO budget to the PPC equivalent

Is it worth doing SEO? This question can come to anyone’s mind when making the final decision.

If you have a source of truth in the form of how much it would cost to run a paid search campaign in your portfolio of exact keywords, it would be invaluable for other companies to get the best results.

This allows the client to conduct independent research and build greater confidence in the expected result. In addition, they now also have a reference for their prices.

5. Convey transparency when discussing performance monitoring

Now that you’ve checked the complexity of the predictions, there’s one more thing that can alert the customer.

Can they trust your delivery company? Can they track progress on their own?

Not only can they upload their analytics account and see its impact – the results are a mix of brands, not brands.

You can provide a detailed explanation of how the report will run in relation to its purpose and what criteria describe its visibility.

 If you take it one step further and include the goal in the contract, you can get rid of the fear you still have.

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