How to effectively plan sprints for agile marketing teams

Being a little conservative about commitment at the beginning is better than constantly working and not getting results.

Do you remember going back to school when your teacher gave you a great essay at the end of the semester? If you’re like most of us, you probably did not realize it early in the semester when you first heard it. You’ve been waiting a few days to get started and you’ll probably finish it on time and not a minute earlier.

It is human nature to work when we have a deadline. According to Parkinson’s law, the task of completing the time available for completion is extended. Many economists have studied it and found it detrimental to our ability to do the job.

The idea behind the sprint (which comes from the Scrum framework) is to have a limited time cycle to plan and execute the work. With a sprint, your team can have a sense of urgency and only plan in detail at the last responsible moment.

Agile marketing usually lasts a week or two and must remain consistent to take a well-known step to improve productivity. Sprint Planning is the first meeting. It is very important that this is done correctly, as it forms the basis of the entire work cycle.

Get ready for sprint planning

Before the Sprint scheduled event, your team will need a priority delay to bring the track to market. The items with the highest priority are at the top of the list and are written in a way that explains what is needed, but not exactly how to get the job done. The ideal is to expand your work with story points to see if the task can be completed in the sprint period.

Be clear about the purpose of the sprint

One person on the team should be responsible for prioritizing and defining the marketing backlog that customers and stakeholders need. In Scrum, this feature is called the product owner. Even if you do not play a role in your business, a marketing strategist, project manager or team leader should be the most important person to communicate goals and priorities.

A sprint goal is a summary of what should be the primary focus of work in the next sprint era, not a list of new buildings in marketing. This is a broad way of thinking next week about the success of the team and what will add value to customers. The more the team works on more than one customer or campaign, the less they focus on something specific, the more likely they are to do something valuable, rather than just doing a lot of things.

Some examples of sprint goals are:

• This confirms our assumption that our advertising campaign should include 80s songs.

• Promote our next virtual event.

• Make announcements for the opening of our new store

Make a team commitment

Agile marketing is about the team having real control over the work, so it is important that all team members learn how much work they can do for it.

The team starts by selecting the items at the top of the marketing backlog, discussing them, and deciding whether it is possible to work for the next sprint. They will continue to choose the elements to work on until they decide that they have selected enough elements to do so with reasonable certainty.

The idea of agile marketing is that the task is the team, not the boss. It really is a big difference from traditional marketing, but it is an important part of self-organization and a team that takes responsibility for its work.

After the team stops importing work items, the first of the five techniques can be useful to see if everyone agrees that the sprint effort is reasonable. Removing five fingers means that one fully agrees, while the other does not fully agree. Talk until everyone is comfortable with the chosen job.

Divide the work

Once the task is selected, it’s time for the team to figure out how to do it. In traditional project management, this is called division of labor, but in terms of skill, it is performed by the team before work begins. First, it is a waste of time.

One of the work items can be a press release, for example. The team will then consider all of the tasks necessary to write the press release, such as:

• Write the press release

• Edit the press release

• Obtain approval from the Legal Department

• Send to the media

• Measure effectiveness

With very simple tools, you can take your work item and add those tasks. In agile marketing, the work is only done until the entire operation is completed, so we will never want to start the press release without doing this in every business.

We want the agile team to help each other, so avoid working with specific people. It is useful to discuss who starts with which pieces, but it makes it easier for someone to join the team and help with something.

If your team is having trouble getting the job done, you can spend more hours estimating tasks.

It is a natural tendency for teams to work hard, so be sure to leave room for urgent opportunities or a team member who gets sick. In agile marketing, we want to seek predictability so that we can get the job done, so it’s best to be a little conservative with dedication before helping.

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