How to Resolve Duplicate Content?

What is Duplicate Content?

Duplicate content is content available at various URLs on the Internet. Because more than one URL shows the same content, search engines don’t know which URL should be at the top of the search results. Hence, they can rank lower on both URLs and prefer other web pages.

In this article, we will mainly focus on the technical causes of duplicate content and the solutions for it. If you want a broader perspective on duplicate content and how it relates to copied or extracted content or even the use of keywords, read this post: What Is Duplicate Content.

Causes of Duplicate Content

There are dozens of reasons for duplicating content. Most are technical: you decide not to put the same content in two different places without explaining what the original is. Unless, of course, you accidentally cloned and published a post. But it doesn’t seem natural to most of us.

Problems caused by duplicate content

Problem 1: dilutive link popularity

If you don’t define a consistent URL structure for your site, you will end up creating and distributing different versions of the links on your site when you start building links.

To understand this better, imagine creating an epic resource that generates lots of inbound links and traffic from multiple session IDs.

Problem 2: Show hostile URLs

When Google finds two identical or substantially similar resources on the web, it chooses to show one to the user. Google will choose the most appropriate version of your content. But it doesn’t always work well.

Google may display an incorrect version of your website URL for a specific search query.

Problem 3 – How the search engine works

If you understand how crawlers work, you will know that Google searches your meta bots to crawl your site, depending on how often new content is posted.

4 solutions to risolvere the problem of contenuti duplicate

1. Coerenza

As we saw in the previous section, most of the duplicate case itself checks when the structure of the URL is not coherent.

The solution that has been standardized is the structure of the favorite collegiate, not the correct correction of canonical ethics. Questa può essere la versione www o non la versione www. Strong la HTTP versione o HTTP gli: it must always be consistent.

2. Canonizzazione

Most of the CMS gives you permission to organize and embed by category and category. When gli utenti cercano etichette o category, in genere vengono visualizzati gli stessi risultati. Got it, I’ve given the robot a richer potrebbero to think about the content’s abbian URL.

3. Noindex meta tag

I meta tag in a way for the webmaster to provide the driver with the important information on your site.

The noindex meta tag says the robot gave the driver a non-violent indication of a specific risk.

Le persone spesso according to the noindex meta tag with the nofollow meta tag. The difference is due to the fact that there was no indication and scans of the page if you used the noindex and nofollow tag.

4. Use the tag hreflang per gestire i siti localizzation

If you are using contenuti tradotti, use the tag hreflang per aiutare i motori di ricerca a scegliere la versione corretta dei tuoi contenuti.

If your website is in English and the translation is in spagnolo for serving the pubblico locale, I need to add the tag “<link rel =” alternate “.


Most duplicate content issues can be avoided or fixed. Understanding duplicate content will affect your search engine rankings.

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