Influence marketing: Don’t Buy them, Create Them in 2021

Influence marketing.

Despite all the looks, the latest photos and shameless plug-ins in videos do not just go hand in hand with influencers.

This is one of the most effective influnce marketing tactics and it continues to grow.

In addition, it can be very easy, especially if you do your homework first (but we’ll think about that later). All you have to do is find the right person, find the right resources to do it, and all you have to do is sit back and watch the money come in.

But we know it’s easier said than done, especially at a time when everyone seems to have an influence, but no one fits your business or product.

In fact, more than 60% of marketers agree that it is difficult to find the right influencers for a campaign.

But does not have to be so.

We have already talked about the fact that strategic partnerships with some influencers can be beneficial to you and to you. Finding the right person not only means you usually do not have to pay much, but you will probably both benefit from the crowd trick.

The best way to run an influencer campaign effectively is not to pay a lot of money to someone with a million followers.

It is to create the influencers themselves.

This is something that Erin MacPherson, CEO of The Scalable Agency, talked about in his recent DigitalMarketer workshop. As a content marketing specialist, Erin helped expand the brand and generate traffic.

And you will be amazed to see how well it works for you.

How to find and create the right influence marketing for your business

It’s easier than it seems to find the right potential customers to become more influential because you have more options than you think and can easily connect with them.

This is because your customers are the best influencers.

If you are looking for a more influential person, your business is likely to be successful. New companies often do not have the capital to hire influencers because they are very expensive. And if your business has a reasonable chance of success, you should already have an internal customer network. This integrated network offers many options to choose from.

The first step in the process is to find the right candidates for the job. You can browse through your email list, your Facebook groups, and your customer data to find someone who works. And if you have already written a good testimonial for your business, it can immediately come to the top of your list. But what does a qualified candidate do to make someone an influencer?

Your client’s avatar is always the best and most effective candidate. If you want to influence the person you want to influence in your business, you need to specify what type of person you are likely to buy. People will love to see how someone like you uses and appreciates your products. Depending on your company, this avatar may be completely different from another company.

Luckily, you probably have a good idea of   your client’s avatar. You already have a lot on your mailing list.

Once you determine who you are, you need to know what you want. It can range from Instagram videos to blog posts, but the more creative and visually appealing it is, the better. You also need to adapt to the specific objectives of your campaign, just to increase awareness or to sell a specific product.

This is perhaps the most important fact to remember when using this approach. The organization is key to building your in-house influencer campaign for the same reason it’s appealing in the first place – the people you use aren’t professionals. Despite all the benefits of being a truly happy customer of becoming a brand spokesperson, you also have to remember that they are not as polite as people asking a lot of money to post your product on Instagram.

For everyone’s understanding (and common sense) it is best to have a detailed and specific marketing campaign plan. This way you know exactly what role you want members of the community to play as an influencer.

Do not worry. If you keep calling the same people to help you, they will feel more comfortable with the process. No one is good at anything once they do it. That’s why it’s best to keep the best from time to time, even if you want to change the flu. Not only will they get better, but people will also build relationships with them (and your brand).

Once you know what your influencers have to do for the campaign, all you have to do is see it. If they are already an established customer and submit your articles for free, chances are they want to hear from you.

So you just need to explain the situation and enter the same page. If you bid in advance, they will be happy to help you advertise. You will then create your first contract and they will be very happy to be able to do this for free.

Likewise, your basic influencer campaign is underway. Outline the content and let your influencers execute the plan. As your platform grows, so will your profits.

Why creating influencers is effective

Now I can hear follow-up questions …

Create influencers?

Isn’t that the purpose of influencer marketing so you don’t have to do any work? People spend years strengthening their personal brand. Wouldn’t it take a lot of time and effort to do that?

And everything is completely valid. But if you dig a little deeper, you’ll see big brands like Wal-Mart, Lysol, and Facebook using the same strategy.

The fact is that creating influencers takes more time and effort. But the potential return on this is enormous. And why …

For a start, this is a great way to get started. The people you recruit for this form of influential marketing are completely normal people and have probably never been more influential. Many of them can do it for free, but it may be enough to distribute the products for free.

And if you want to formalize the long-term employment relationship, you can always sign a broader contract. But you probably wouldn’t pay anything, just what you would pay for a ‘normal’ influencer.

The trick to creating ‘influencers’ is not that they can talk about your product once or twice in a message.

You use your testimonials in advertisements, create social videos with them, have blog posts are written, and any other type of content you can suggest. You can see what they are saying about your brand on any platform.

After you’ve laid the groundwork for the internal influence machine, use the best part of this strategy: you can plug it in and keep it running.

This method is always cheap. There is no need to negotiate new offers or find new price ranges every time you have an influencer. You can keep calling them to help you.

Determine the message; they do most of the work.

The other reason is that it is also good PR. And it is ideal for PR in many ways.

Giving your company a face (or more) is always good because it makes your company more personal and welcoming. So if you don’t already have a face for your business, this is a great way to connect with your customers more.

There is also a good customer story as an influencer. That’s why TV commercials get great deals from real customers you know. When people hear that your business is using real customers in their ads, their trust in you and your products increases.

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