Keep Your Website and Marketing Safe

Are you concerned about the security of your website?

I hope your answer is yes because the internet version is more fragile than many people think.

Website faces malicious attacks, unethical competition tactics, and sudden traffic losses on a daily basis, and the threats are diverse and numerous.

Creating a comprehensive audit routine gives you peace of mind and makes your marketing strategy more informed and predictable.

Here are five control routines to set up your website:

1. Be notified when your website is down

No matter how big or small, every website goes offline at some point and there is no reason to ignore it. Sometimes Google and Twitter appear too!

It’s about how fast a brand is there to fix things and update its customers.

That’s why it’s so important to keep an eye on your site and notify it immediately if it does not work.

Pingdom is one of the best available monitoring platforms. The good thing about the solution is that there is an option to monitor your website from different parts of the world so that you know if your servers are inaccessible from abroad, even if it seems to work for you.

Pingdom contains statistics that show statistics over time. If your website often goes offline, it’s worth talking to your host provider or moving to a new website.

There are many other performance monitoring tools you can see if you have a larger website. It’s also a good idea to do a Google search on another device to see if your site works well on different devices.

2. Be notified when your website is hacked

Websites are frequently flooded with cybercriminals creating malicious software that is installed on visitors’ devices without their knowledge. This software is designed to gain access to personal information or to damage devices, which are often profitable.

The software damages your brand’s reputation, destroys the organic visibility of your website, and consequently affects its filling.

Malicious attacks are common. I visit half a dozen different websites every month and have yet to see one that has not yet been hit by a malware attack. Up to 5.6 billion malware attacks were carried out in 2020.

This is in line with the general state of digital security worldwide. According to Aura, every 10 seconds, someone becomes the victim of identity theft or fraud. This number seems unreal. Unless you protect your site and its users, you will face a serious reputational crisis that we have experienced hundreds of times.

Google Search Console is one of the fastest and free! – Ways to be notified when your website is hacked.

There are also several security scanners that you can use if your website is hacked and malware can be detected and removed.

3. Monitor your connections

Links are essential for online visibility, and the loss of a very reliable link often results in a loss of traffic and organic rankings over time. Unless you are sure that your backlinks can identify a problem, it can be almost impossible.

That’s why tracking your backlinks is so important for a safer and more predictable marketing strategy. This is usually a way to repair a lost link (for example, if it disappeared due to a bug or redesign).

Link checker pro is an excellent tool for checking your backlinks and alerting you if something goes wrong. The tool will not only warn you about the lack of backlinks but also if the link has been changed to nofollow or if the link page has been canonized with a different URL. While nothing is certain, all of these records can help you identify a possible reason for a lower rating.

4. Pay attention to the movements of the legs

Malicious bot traffic can pose a serious threat to the well-being of your website. A sudden increase in bot traffic can be a sign of a DDoS attack.

Bot traffic can slow down your site, indicating content exclusion and data theft. ZDNet reports that malicious bot traffic increases as more and more companies move their online marketing and marketing activities.

If you want to see if your site is affected by bot traffic, Finteza is the best place to start.

5. Protect your brand

After you see your brand, it will appear in list number 5, but not because it is the least important. In fact, I think this is the most important element here as effective trademark registration helps with all of the above activities.

Your active users and customers are immediately notified when:

• Your website is not available

• Your page appears to have been hacked

• There is something wrong with your website

• Your pages are very slow, etc.

In addition, brand discovery helps solve problems before they arise and before an impending reputation crisis:

• Identify the first frustrated customers in time

• Respond quickly to all customers

• Offline public conversations to avoid virtualization

My favorite social media monitoring tool is Agorapulse as it is the most useful. For permanent social media, please indicate that you can collect:

• Type and reply immediately

• Highlight and star to report it and easily find it later (this is helpful if you cite positive social media as proof)

• Delegate other team members to assign each card and manage it on behalf of your brand

• Delete or archive unnecessary items (or attention)

Closing

Digital marketing has many benefits, including the ability to expand the customer base beyond the local community and even go global. But there are also challenges.

One of the biggest challenges facing digital brands is vulnerability to a variety of online risks, including security breaches, reputation crises, and sudden loss of reviews (and traffic).

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