LinkedIn: 2 Simple Tips to Help You Stand Out on it

If there is one extremely underrated social platform that agency owners should use, it is LinkedIn.

LinkedIn is a goldmine for agencies and consultants. It does not have the great appeal of flashy ads like Facebook, Instagram, or Twitter, but it is by far the best B2B marketing platform and can change the game when it comes to finding new customers.

There is just one problem …

Many agency owners struggle to get the most out of LinkedIn.

We see so many potential acquisition opportunities in the LinkedIn table.

Fortunately, there are many things you can do to increase your reach on LinkedIn, and if you start improving your profile, it will not stop there.

To look good on LinkedIn, you need to be different from the competition. You have to post regularly, people have to comment and like, but you can not follow the same formula as everyone else.

Because of the perceived expectation of extreme professionalism when posting on LinkedIn, people, including agencies, tend to create content that does not communicate with anyone.

Mandy McEwen, the founder of Mod Girl Marketing, noted this during her recent DigitalMarketer Certified Partner training day. As someone who masters the art of LinkedIn and uses it regularly to generate directions for her agency, Mandy quickly became a leader in the LinkedIn marketing world.

Mandy has a very simple tip that can help agency owners manage traffic and feed LinkedIn relationships:

Be authentic. Stay yourself.

This may seem like very insignificant advice, but the truth is that it is not. In fact, it’s probably what keeps you from expanding your brand and business on LinkedIn.

Why LinkedIn requires authenticity

Because of the supposed expectation of extreme professionalism on LinkedIn – because it’s a career-oriented platform – people forget a very critical fact: it’s still a social media platform.

It may be a niche platform for social media and people may use it primarily for business rather than leisure, but it is still designed for engagement and sharing. The goal, though a little more focused, is still to help people make contact.

Honestly, these are the people who are 100% themselves on the platform we all want to be. And it’s not just because they’re more successful.

McEwen is a great example. He uses his LinkedIn homepage to offer basic updates but uses his personal page to really communicate with people, and his personal page has the best content.

Although you can use your business page in the same way as your personal page, your personal page gives the people you interact with a seemingly more direct and confidential relationship with you. They like it and have more positive interactions with your content. Turn your brand into a facial development that will undoubtedly inspire and generate customers.

And in Mandy’s case, it’s going very well …

Many people, especially agency owners, consider LinkedIn to be an excellent store or portrait of their business. It may be a copy of your LinkedIn account, but it does not exist.

The best thing you can do to get more customers is to communicate with as many people as possible. You want them to feel that they really know you. You want them to be able to make your voice heard in the crowd.

This puts you in a much better position to sign up because if any of these LinkedIn contacts are having marketing issues, do you know whom they’ll focus on? Not the stranger they do not know.

They will turn to you.

They know you and trust you, that’s why they offer your business.

LinkedIn exists to connect with people, and the best way to connect with people is to be yourself. The better you connect with your LinkedIn audience, the more likely you are to reach out to them to meet your business and advertising needs. And the best way to build these relationships is by providing authentic and valuable content.

LinkedIn content management

If you want to post content regardless of platform, it must provide value (and do it now if you didn’t know). If someone needs to recognize or remember your name because of the content, that person needs to get something meaningful from it. If your content isn’t showing up, all you have to do is create content for Google and Google won’t help you pay the rent.

But there is a cross between authenticity and professionalism when it comes to LinkedIn content. Valuable content makes people read or watch, but your authenticity is what will engage people on a more personal level with you and your brand.

The authenticity factor for creating content on LinkedIn includes your personality and experience. Just as important as adding a fun, personal touch to your content that will make your personality shine, you also need to bring something unique to the table in terms of the value it provides. You can’t just return simple tips and talking points that someone can find with a simple Google search. You have to bring something useful to the table because the unique point of view or point of view is what will help you stand out too.

While you should evaluate your personality and give it a good idea as well, these things can go hand in hand. This is because it is the unique experiences that make you who you are.

We’ve talked about it a lot in the last few weeks, but I can repeat it: Stories are a useful tool in the business world. They can engage audiences, learn concepts, and increase sales. It also provides excellent additions to the content. When creating a video or post for LinkedIn, you can use personal experiences to illustrate (and reinforce) the valuable advice you provide.

How much content do you need?

Now that you have a good idea of   what to do, I can already see what your next question will be: “How much should I write?”

This question has a simple answer: you may not have much substance. Any content you create will help you stand out. At least it won’t hurt you.

But in general, you need 5 to 8 pieces of content that are really solid. And then you have to include the pieces in your content.

Conclusion:

In a world where there is more content on the internet than we can consume, you have to do something you can’t wait for. No special tools or strategies are required; all you need is you.

Be authentic with your audience and let your real self shine. With enough time, your audience and your LinkedIn agency will grow.

Translate ยป