Low Website Conversion Rate? Find and Fix The 6 Elements of it:
There are no silver bullets.
The internet is full of whistleblowers who provide lists of so-called “secrets” to increase the visibility and conversion of your website. While these general tips may sound good, they are not universally applicable. Every website is unique and there is no format that works all the time.
For example, many bloggers claim that the color of the button determines how likely a user is to click it, so we decided to test this theory.
Note the three buttons below. What do you think are more submissions?
When I show this example at a conference, most of the audience goes green, confirming what many popular reports are saying. While there are good reasons to consider green, these series of consultants ignore the context. The buttons for the next step used a blue design.
The green button definitely stood out in the previous step, but wrong. It was out of context and lost the ‘scent trail’ for visitors. In the end, it doesn’t work as well as the blue button. Holistic considerations, or contexts, seem more valuable than ‘secrets’.
Don’t waste time browsing blog posts where the color of the call to action is most important or some other “guaranteed tip”.
Rather, focus on the method behind these tips for determining what works best for your brand, and focus on the six factors that determine your website’s conversion rate.
This will be L.I.F.T. marketing optimization model,
1. Determine your value proposition
Your business needs to add customer value to make money.
The value proposition is the most important factor for conversion, but it is often overlooked by companies. This is a big mistake because all other factors contribute to the conversion or reduction of this value.
Before starting a business, create a clear value proposition for your brand and learn how to communicate it.
2. Provide relevant content
Does each landing page relate to what the visitor thought they were seeing?
When I’m waiting for a basketball video, when I click on a link and open a blog about robots, I suddenly lose interest in robots.
I will continue
Your page should use the terms and images your visitors expect when they click the link.
3. Create clarity
Marketers often struggle to articulate the exact message they want to convey and fail to provide a relevant call to action. Well-executed design and content are essential components to get your message across.
When a customer visits your website, the visual flow of text and images should be easily digestible and understandable.
Here’s a page we worked on for a recent EA Sports beta test.
After viewing this page of the L.I.F.T. method, we found the page disturbing and confusing.
After a few tests, our players present the images they are online with to players.
This redesign resulted in a 12.8% increase in the conversion rate and led to the launch of a winning match for the team.
4. Determine the urgency
It’s hard to determine a customer’s internal urgency without asking (which you can’t always do).
Whether a customer wants to buy something right away or just browse is beyond your control, but you can present the content in a way that gives the visitor external urgency.
We have this landing page of L.I.F.T.’s Iron Mountain. methodology and notes. Iron Mountain is the world’s leading data backup, protection, and recovery service.
5. Reduce Anxiety
Credibility is key.
The more credibility you have with a visitor, the less eager to complete your call-to-action. It’s hard to get rid of customer fears when you’re just starting out, but a well-designed, professional-looking page will help you outperform the competition.
Fear is caused by anything on the page – or lack thereof – that creates uncertainty for the visitor about completing the call-to-action.
6. Reduce distraction
Do you remember MySpace and GeoCities? There’s a reason Google won the search war when the internet coincided with Times Square and the Las Vegas Strip.
It’s nice to have as much content as possible on every page, but if you give your visitors many or many options, it’s easier to leave than to pick just one. Follow Google’s guidelines with a clean, minimalist design.
We all know the best practices on the web, but anyone who claims to be the best guide to building the Venus website is giving you a white promise.
Rather than relying on a magic formula that places the hidden glory of color and buttons, the L.I.F.T. framework for developing hypotheses can be thoroughly tested and refined until you know you have the most successful project.
If L.I.F.T. enter your company
Open one of your landing pages and see it with new eyes – via the L.I.F.T. fashion model.
Look for weaknesses in any of the following areas:
• Presentation of value
For example, I randomly searched Google for a popular product: printer supplies.