Mailchimp brings AI to the SMB market

Enhancements to the new platform include best practices and recommendations for customized products.

Mailchimp, the integrated marketing platform specifically aimed at small businesses, today announced the launch of the intelligent platform with a series of enhancements that reflect an investment in data science and artificial intelligence.

New tools include Creative Assistant to automate content creation; dynamic recommendations, including personalized product recommendations, based on customer performance and global operational trends, and a new travel agency for the customer.

Business level. Mailchimp describes the new version as “nothing more than marketing automation for the whole company”. We asked John Fireman, product director if Mailchimp customers have reached a stage of digital maturity where they can add value to these types of tools.

 They have digital marketing in their blood.

Foreman also sees more respect for brands and their presence, usually in larger companies. Put these three things together – advanced marketing needs, more data, and respect for brand stability across all channels – and suddenly there is a demand for marketing resources across the company.

The biggest difference between Mailchimp’s offering and offerings is not the power, but the user experience, Foreman said. The small business owner must be able to use it.

Enhancements to the new platform include best practices and recommendations for customized products.

Mailchimp, the integrated marketing platform specifically aimed at small businesses, today announced the launch of the intelligent platform with a series of enhancements that reflect an investment in data science and artificial intelligence.

New tools include Creative Assistant to automate content creation; dynamic recommendations, including personalized product recommendations, based on customer performance and global operational trends, and a new travel agency for the customer.

Business level. Mailchimp describes the new version as “nothing more than marketing automation for the whole company”. We asked John Fireman, product director if Mailchimp customers have reached a stage of digital maturity where they can add value to these types of tools.

 They have digital marketing in their blood.

Foreman also sees more respect for brands and their presence, usually in larger companies. Put these three things together – advanced marketing needs, more data, and respect for brand stability across all channels – and suddenly there is a demand for marketing resources across the company.

The biggest difference between Mailchimp’s offering and offerings is not the power, but the user experience, Foreman said. The small business owner must be able to use it.

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