Marketers Guide To new Medium in 2021

Marketers Guide To Medium:

Are you looking for a new audience to expand your base?

If you answered yes – and let’s be honest, all marketers are looking for new audiences – then you’re in the right place.

The platform offers marketers a unique opportunity to further increase brand awareness and increase their purchases in an unconventional way.

A shared blog host, in part a social platform, offers traditional writers a unique way to connect with their audience.

The platform has over 400,000 paying subscribers ($4.99 per month or $50 per year), which should make Medium attractive to marketers due to its size.

Read on to find out how marketers can take advantage of the unique features of this platform and why you might consider giving it a try.

What is the meaning?

Medium is called ‘YouTube by Escrita’ and offers all types of writers (poets, journalists, comics, etc.) the space to share their work with a large audience and get paid for it.

The platform has viewed an average of 200 million times a month, making it a popular destination for internet readers. With over 100,000 writers actively using the platform, it can be a great destination no matter what type of content you create.

Curious to know how these writers get paid? While there is the option to write for free to share ideas, they can also join the Medium Partner Program (MPP) and get started!

Unlike other writing options, which are usually paid by the word or by the hour, MPP members are paid based on the amount of time paid to read their articles. They also receive a small commission if a member does not pay for reports within 30 days of reading their articles.

And while it’s good for writers, your marketers might see it 200 million times.

How can marketers take advantage of this unique audience that is willing to pay to access the platform?

The answer is simple: advertise on Medium.

Average Ad Types

In short, “advertising” a website is unusual.

While the term “advertising” can conjure up paid search images and skyscraper banners, Medium does not allow regular advertising. Although companies cannot promote products, they can use a single platform to increase branding and recognition.

This is understandable and, especially as the money is not guaranteed, it can be a bad idea to ‘create to exhibit, not pay’. I suggest you think about this: instead of selling your products, you need to sell your brand and gain trust.

Rules and guidelines for multimedia content and advertising

Medium is meant to put people in their hearts, not their wallets, so there are rules you can and cannot put on the site.

In addition to the reasonably standard rules against harassment, hate speech, and drugs, the platform contains some extra rules that posters must follow.

Advertising, promotion, and marketing

• Do not sponsor third parties.

• Avoid affiliate marketing.

• Reveal all affiliate links.

• Don’t post anything that looks like spam or exists primarily to generate traffic or sales.

misleading content

• Don’t imitate a brand or a person.

• Avoid deception to generate traffic.

• Make all free products and services available to the public.

• Don’t use misleading metadata.

Duplicate content

The site has recently taken a firm stand against duplication by prohibiting the following:

• delete and post an old message

• delete and post a message without major changes

• publish the same story in multiple publications

As with any other content platform, there are best practices that content creators should keep in mind.

Average best practices

• Create a strong and clear title.

• Share original work that isn’t just an overview of industry topics.

• Avoid Calls to Action (CTAs) and Points of Sale. This may go against all marketing instincts, but Medium isn’t about selling, it’s about sharing ideas.

• Use your story cover images as it improves the user experience (UX).

When you start creating a medium content strategy, you need to follow these best practices and be aware of the rules for success.

Create ads between

Now that we’ve covered the benefits of creating content on the platform, let’s take a look at how to get started on the site.

1. Go to the publish option

Select your image in the top right corner of the screen, scroll through and select “Publications”.

2. Select “New Message”

Look at the top right corner of the screen and click the “New Message” button.

3. Identify your publication

Enter all the information your website and readers need to know about your publication.

When adding the publication name, think beyond your company name and consider options that may resonate in your industry. A public avatar is required and will appear in all views of your content.

4. Add your social profiles

In addition to adding your email address and social media profiles, you can (and should) choose up to five bookmarks that are relevant to those interested in discovering your work.

5. Involve editors and writers

Include people in this publication with infinitely editable space

6. Edit your multimedia homepage

Your homepage is infinitely customizable, allowing you to change colors, layouts, backgrounds, and more.

Average content analysis

While there are other strategies for tracking your analysis, the platform provides benchmarks to help you track the performance of your content.

You can view your statistics by clicking on your profile picture and then on “Statistics”.

From there you have access to various statistics that can provide insight into your content. including:

• Views

• conference

• fans

• views by traffic source

• interests of readers

• internal views vs. external

Evaluating these criteria can help you track the performance of individual pieces and better understand your audience. You can tailor your content to that audience or adjust your content strategy with a different group of people.

Publish content in the media

Sharing your first content is just a few steps away. Find out how to publish and optimize multimedia content:

1. Add your story

To get started, select your profile picture in the top right corner and select ‘Write story’.

2. Add photos

Select the + button to the left of the message and click the “Camera” button to send a pre-saved image.

3. Include third-party media

Go to a new line in your story and paste the URL of the content you want to include and press “Enter”.

4. Plan and optimize your work

Select the “Publish” button in the top right corner. Schedule your post from this menu, add labels or edit the title and subtitle.

5. Publish!

After you’ve made the necessary changes, select “Publish Now” to make your story available.

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