Marketing: 5 Ways to Create it That Gets a Hardwired Response

Ways to Create Marketing That Gets a Hardwired Response:

Do you want to create compelling marketing that gets a response?

Start by understanding WHY people take action.

The marketing messages you experience every day are full of psychological principles that provoke reactions. Become a student of these principles.

If you have a good offer and aren’t getting enough action, apply one of these five marketing principles that increase response.

1 – heating

In high school, there was always that girl every boy wanted. You know, “the hot one”. With her choice of guys, she can be extremely selective about whom she dates.

In fact, she made him even more attractive.

Why do we want something (or someone) more when we know we can’t have it? “

The “Hot Chick” principle is often referred to as the exclusivity principle.

In business, exclusivity can be achieved in many ways.

An effective way to communicate exclusivity is through pricing. Think about the dream car you wanted to drive as a kid. Maybe it was a Ferrari, or a Mercedes or a BMW. Why did you want to drive that car? Knowing that you can buy that car, you have achieved a certain status in your life.

The premium pricing isn’t for everyone … but think that if you position yourself as exclusive, your pricing probably fits the message.

The second way to achieve exclusivity is with the “velvet rope”. You know … the velvet rope that separates those who qualify from those who don’t.

Would they be elite universities if Harvard or Princeton allowed everyone access? No. By definition, they would not be elite.

Exclusivity works for similar products and services. inDinero is accounting software for small and medium-sized enterprises that adopts the principle of exclusivity in marketing.

First, they ask their prospects to request an invitation “.

It then explains why the software can only be used for invitations. They just want serious customers. Don’t just think about building a business. ‘

This is very different from the typical marketing message which basically asks to become a customer.

2 – Itching and then itching

George Loewenstein, a professor at Carnegie Mellon University, developed the “information gap theory of curiosity”.

According to Loewenstein, the curiosity is quite simple:

It happens when we feel a gap “between what we know and what we want to know”. This gap has emotional consequences: it resembles a mental itch, a mosquito bite in the brain. We seek new knowledge because this is how we scratch the itch.

The QuickSprout home page is ideal for causing mental itching and thus removing the solution.

The headline tempts you: “Do you want more traffic?”

You obviously want more traffic.

In a vacuum, this question isn’t much different from the countless other headlines you’ve read today.

What’s really interesting is how answers the question.

After entering the URL, you will receive a personalized report with details on how to improve your site’s SEO and social media impact.

You can read the full report on screen, but to get it in PDF or Excel format (so you can read it later), you need to enter your email address.

Notice how SingleGrain sparked curiosity in this vague text and image ad…

3 – Show them your crystal ball

People don’t buy products and services…they buy results.

Your job is to show them what their future will be like when they become your customers. Drip is email marketing software. However, you will see the word “email” in the sixth line of your website text.

Because? Because they spend the first few lines predicting the future and telling potential customers what the future holds, which increases the conversion rate on their website. Some marketers call this “forecasting the future.”

On the landing page: “Imagine being able to reserve the contact details of 5-10% of your visitors, instead of the modest purchase price you see today, via the email link. Weeks.”

You can’t help but be thrilled at the prospect of more driving directions and more traffic.

4 – Make the customer a star

According to Search Engine Land, 79% of people trust online reviews as much as they trust their recommendations in person.

By giving customer suggestions, instead of burying testimonials in a sidebar, your social proof is displayed on your landing page.

This principle of belief is known as social proof.

Basecamp, previously with 37 signals, took this premise to another level. They not only create landing pages with customers but also landing pages about their customers.

5 – Break the mold

The web is full of the same old man, the same old man.

What is not expected and what does not follow a predictable pattern is called pattern breaking.

Your first task is to STOP your potential and lean towards your computer screen.

One way to break the mold is through personalization. Good (unlimited) customization is so rare on the web, despite all the talk about its importance.

Notice how the Conversion Voodoo homepage uses customization as a fallout program…

The Truth About Creating Response Marketing

It’s not easy.

You must be infinitely curious. You have to dig deep into your client’s psyche to find out why it works. And, above all, you need to be willing to try and fail.

But the reward will be worth it.

If potential customers simply search your competitor’s website, they’ll catch it, devour every word, and get excited about using your product or service.

The question is whether you should create engaging marketing that responds to this.

Translate ยป